The following parameters will be significant:
Posted: Wed Jan 22, 2025 5:30 am
Previously, EAT worked only with Internet resources on the topic of Your Money or Your Life. That is, all sites that talked about health, education and finances fell under the analysis of the algorithm. However, later it finland telegram database began to complicate the ranking rules for related topics, and the quality requirements became higher: there was even a new guide for assessors . To attract traffic, you need to maintain the quality of materials, that is, make the Internet resource useful for the user.
In 2024, EAT audits will be in demand and relevant. By the way, when promoting in Yandex search results, commercial factors are a priority, and their good development brings results, while insufficient development slows down. Non-standard ways to increase the authority of a site will help in promotion: for example, improving functionality, new solutions for content and product range.
Content
Expert content is still at the peak of popularity. Algorithms evaluate different types of content, and there are no global innovations in this area - commercial sites continue to work with the same types of content. This is due to the fact that many developments have been made over the past years (types of new articles and videos with different types of expert content), and the market has adapted to them. There is a lot of "complex" content in the texts.
Writing texts has become technically more difficult due to higher requirements and the growth in the number of publications; it is now more difficult to retain an audience. Tools for creating content using neural networks are popular, and this trend will continue into the next year. Neural networks that generate text, graphic and video materials will become more popular and of higher quality. The trend will be relevant for all search engines and in all countries of the world.
Links
The weight of link factors in Russian Google will decrease in 2024, as it happened in 2023. The effectiveness of building up external links to a site has decreased to such an extent that hypotheses have been put forward about the “disabling” of link factors.
In 2024, Yandex's behavioral factors and Google's host factors will come to the fore.
brand popularity;
overall quality of the site;
quality and quantity of non-search traffic.
By the way, direct traffic and Telegram channel traffic will significantly influence the increase in search traffic.
Conclusions
SEO trends today are predictable:
the popularity of JS sites and the need for their optimization will increase;
the popularity of SEO channels for promotion in Russia will increase, while that of other channels will decrease;
EAT, content and host factors will work hard;
the role of link factors and spam behavioral factors will decrease;
traffic from available sources (Telegram and direct traffic) will have an even greater impact on the dynamics of organic traffic.
*belongs to Meta - the organization is recognized as extremist and terrorist, banned in the Russian Federation.
In 2024, EAT audits will be in demand and relevant. By the way, when promoting in Yandex search results, commercial factors are a priority, and their good development brings results, while insufficient development slows down. Non-standard ways to increase the authority of a site will help in promotion: for example, improving functionality, new solutions for content and product range.
Content
Expert content is still at the peak of popularity. Algorithms evaluate different types of content, and there are no global innovations in this area - commercial sites continue to work with the same types of content. This is due to the fact that many developments have been made over the past years (types of new articles and videos with different types of expert content), and the market has adapted to them. There is a lot of "complex" content in the texts.
Writing texts has become technically more difficult due to higher requirements and the growth in the number of publications; it is now more difficult to retain an audience. Tools for creating content using neural networks are popular, and this trend will continue into the next year. Neural networks that generate text, graphic and video materials will become more popular and of higher quality. The trend will be relevant for all search engines and in all countries of the world.
Links
The weight of link factors in Russian Google will decrease in 2024, as it happened in 2023. The effectiveness of building up external links to a site has decreased to such an extent that hypotheses have been put forward about the “disabling” of link factors.
In 2024, Yandex's behavioral factors and Google's host factors will come to the fore.
brand popularity;
overall quality of the site;
quality and quantity of non-search traffic.
By the way, direct traffic and Telegram channel traffic will significantly influence the increase in search traffic.
Conclusions
SEO trends today are predictable:
the popularity of JS sites and the need for their optimization will increase;
the popularity of SEO channels for promotion in Russia will increase, while that of other channels will decrease;
EAT, content and host factors will work hard;
the role of link factors and spam behavioral factors will decrease;
traffic from available sources (Telegram and direct traffic) will have an even greater impact on the dynamics of organic traffic.
*belongs to Meta - the organization is recognized as extremist and terrorist, banned in the Russian Federation.