Website: When is less more to boost sales?
Posted: Sun Dec 22, 2024 5:25 am
Do you still not know the importance of your business's website?
I am sure that this topic is not foreign to you and that when you continue reading you will identify with it.
Let's get into the situation.
More than once you have stopped in front of a fast food restaurant and spent several minutes trying to take in the endless list of hamburgers, sandwiches, side dishes, snacks and different combinations of these.
At first you probably thought that with so much variety you would easily find something to your liking, but then you realized that making a decision was becoming more and more difficult to the point of becoming overwhelmed and turning your head in search of another restaurant.
The survey of fast food establishments in the USA is quite illustrative in this regard.
Take a look at the two menus below.
Would you dare to say which restaurant came in first place as the bes sample cell phone number in philippines t-rated establishment and which one came in second to last?
Hint: the same result has been repeated year after year.
There is only one difference: while one maintains its menu at burgers and fries, the other continues to increase its offering.
In-N-Out Menu
Website - Fast food offering is getting better
McDonald's menu
Website - Traditional fast food offering
Did you guess it or not?
Look at the wide variety of products that McDonald's offers: fruit, churros, ice cream, coffee, cereal, cereal?
Among many other products, yes.
In fact, it is no coincidence that this situation of saturation is repeated in the online world and that we end up having exactly the same feeling when we browse websites whose pages are like endless display cases that include all kinds of products or services.
It makes sense, doesn't it?
The thinking is: "The more products, the more customers I will reach."
I am sure that this topic is not foreign to you and that when you continue reading you will identify with it.
Let's get into the situation.
More than once you have stopped in front of a fast food restaurant and spent several minutes trying to take in the endless list of hamburgers, sandwiches, side dishes, snacks and different combinations of these.
At first you probably thought that with so much variety you would easily find something to your liking, but then you realized that making a decision was becoming more and more difficult to the point of becoming overwhelmed and turning your head in search of another restaurant.
The survey of fast food establishments in the USA is quite illustrative in this regard.
Take a look at the two menus below.
Would you dare to say which restaurant came in first place as the bes sample cell phone number in philippines t-rated establishment and which one came in second to last?
Hint: the same result has been repeated year after year.
There is only one difference: while one maintains its menu at burgers and fries, the other continues to increase its offering.
In-N-Out Menu
Website - Fast food offering is getting better
McDonald's menu
Website - Traditional fast food offering
Did you guess it or not?
Look at the wide variety of products that McDonald's offers: fruit, churros, ice cream, coffee, cereal, cereal?
Among many other products, yes.
In fact, it is no coincidence that this situation of saturation is repeated in the online world and that we end up having exactly the same feeling when we browse websites whose pages are like endless display cases that include all kinds of products or services.
It makes sense, doesn't it?
The thinking is: "The more products, the more customers I will reach."