7 Useful Marketing Automation Tips
Posted: Sun Dec 22, 2024 5:25 am
This blog was originally published as a guest post on pardot.com and prior to the name change of Pardot to Marketing Cloud Account Engagement.
I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform?
From content creation to organisation, marketing number cambodia automation is all about streamlining your marketing processes. So whether you’re just starting out or you’re a seasoned pro, here are seven of my favourite marketing automation tips to help you get the best out of your platform.
1. Dynamic content isn’t just for emails, it’s for your website too.
With dynamic content, your website can level up. Instead of having a generic brochure on your homepage, why not have a highly personalised piece of content that changes based on the prospect’s location and industry?
Bonus tip: If you have a piece of information across several pages on your website that you have to change manually every month, make it dynamic. Change it only once a month within Pardot and save yourself some time.
2. Segmentation rules are your best friend
Need to run a quick report on how many customers bought something in the last 28 days? Segmentation rules give you the flexibility and speed you need to quickly get to the heart of your data. Incredibly detailed information is available right at your fingertips, providing you with a current snapshot of prospects within your criteria.
3. Save your files into the right folders
Saving files in the right folder is not only important for your admin, but it’s a fundamental part of Scoring Categories. If you don’t associate your assets to the right folder, you’ll miss out on a tonne of useful insights and it could even interfere with some of your automation rules. Remember to change the folder when you save and make sure everything is at home!
4. Retarget your prospects
A huge benefit of using landing pages created in a marketing automation platform is the ability to include certain logic into your campaigns. Let’s say a prospect views one of your landing pages and doesn’t fill out the form. Why not add some logic into your program so they receive an email a few days later with an exclusive offer? Watch your conversion rates and sales increase with this method of retargeting.
I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform?
From content creation to organisation, marketing number cambodia automation is all about streamlining your marketing processes. So whether you’re just starting out or you’re a seasoned pro, here are seven of my favourite marketing automation tips to help you get the best out of your platform.
1. Dynamic content isn’t just for emails, it’s for your website too.
With dynamic content, your website can level up. Instead of having a generic brochure on your homepage, why not have a highly personalised piece of content that changes based on the prospect’s location and industry?
Bonus tip: If you have a piece of information across several pages on your website that you have to change manually every month, make it dynamic. Change it only once a month within Pardot and save yourself some time.
2. Segmentation rules are your best friend
Need to run a quick report on how many customers bought something in the last 28 days? Segmentation rules give you the flexibility and speed you need to quickly get to the heart of your data. Incredibly detailed information is available right at your fingertips, providing you with a current snapshot of prospects within your criteria.
3. Save your files into the right folders
Saving files in the right folder is not only important for your admin, but it’s a fundamental part of Scoring Categories. If you don’t associate your assets to the right folder, you’ll miss out on a tonne of useful insights and it could even interfere with some of your automation rules. Remember to change the folder when you save and make sure everything is at home!
4. Retarget your prospects
A huge benefit of using landing pages created in a marketing automation platform is the ability to include certain logic into your campaigns. Let’s say a prospect views one of your landing pages and doesn’t fill out the form. Why not add some logic into your program so they receive an email a few days later with an exclusive offer? Watch your conversion rates and sales increase with this method of retargeting.