8 Keys to Creating a Successful Digital Marketing Strategy
Posted: Wed Jan 22, 2025 4:58 am
Creating a successful digital marketing strategy can seem like a challenge, but at Cliengo we give you the keys to developing it so that you can become an expert in digital marketing .
At Cliengo we bring you this practical guide so you can start increasing your online presence. You can also read: What is Digital Marketing?
We cannot start with our strategy without first carrying out thorough research on our product and our market . That is why these three fundamental points are important.
Knowing the industry
What the competition does
Where does our company stand?
Some tools you can use to help you at this stage are:
Google Analytics
Market research
Ahrefs
Semrush
MOZ
But if you think that's all, you're wrong! The possibilities are endless.
2. SWOT
The SWOT matrix (also known as DAFO ) is a strategic lithuania phone number lead planning tool designed to perform an internal analysis (Strengths and Weaknesses) and external analysis (Opportunities and Threats) of the company.
It is important to have a good SWOT analysis in which you can clearly determine the company's weaknesses and strengths, along with the market's threats and opportunities. The digital strategy must be a consequence of this analysis.
We suggest you complete the following table so you can define your points:
SWOT infographic What is digital marketing?
3. Define objectives
Before starting to develop a good strategy, we need to define the objectives: what do we want to achieve with a global strategy or a specific strategy? What are the goals to be achieved by developing it?
If we do not define the objectives we want to achieve, we will be failing before we start and our strategy may take the wrong direction.
At Cliengo we bring you this practical guide so you can start increasing your online presence. You can also read: What is Digital Marketing?
We cannot start with our strategy without first carrying out thorough research on our product and our market . That is why these three fundamental points are important.
Knowing the industry
What the competition does
Where does our company stand?
Some tools you can use to help you at this stage are:
Google Analytics
Market research
Ahrefs
Semrush
MOZ
But if you think that's all, you're wrong! The possibilities are endless.
2. SWOT
The SWOT matrix (also known as DAFO ) is a strategic lithuania phone number lead planning tool designed to perform an internal analysis (Strengths and Weaknesses) and external analysis (Opportunities and Threats) of the company.
It is important to have a good SWOT analysis in which you can clearly determine the company's weaknesses and strengths, along with the market's threats and opportunities. The digital strategy must be a consequence of this analysis.
We suggest you complete the following table so you can define your points:
SWOT infographic What is digital marketing?
3. Define objectives
Before starting to develop a good strategy, we need to define the objectives: what do we want to achieve with a global strategy or a specific strategy? What are the goals to be achieved by developing it?
If we do not define the objectives we want to achieve, we will be failing before we start and our strategy may take the wrong direction.