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What is SMS Marketing?

Posted: Wed Jan 22, 2025 4:29 am
by mdabuhasan
SMS marketing is a powerful tool for reaching your audience directly through text messages. With an open rate of 98%, it is ideal for sending promotions, transactional updates, and reminders. Companies in industries such as retail, healthcare, and e-commerce use SMS to increase engagement and conversions.

SMS marketing, or promotional text afghanistan whatsapp number data messaging, is a form of mobile marketing that allows businesses to send text messages to their customers and prospects who have signed up for or opted in to the service.

SMS marketing can take many forms. On a very small scale, it can be person-to-person or P2P messaging – for example, two-way communication between customer service agents and service users, or a dialogue between a small business owner and a select clientele.

Promotional text messages can also take the form of bulk SMS, where an organization can broadcast the same message to a very large audience at the same time. Often, this type of communication is initiated by corporate software applications or systems rather than by individuals, in what is known as “application-to-person” or A2P SMS.

These forms of business SMS or corporate SMS communications are ideal for running promotions, conducting surveys, issuing special offers, or providing information about new products and services. A2P SMS is also commonly used for transactional purposes – for example, in two-factor authentication (2FA) or multi-factor authentication (MFA) to verify users and access systems or issue one-time passwords (OTP).