Brazilians intend to buy more this year-end
Posted: Sun Dec 22, 2024 5:20 am
How to take advantage of Christmas, the World Cup and Black Friday to increase end-of-year sales?
For the first time in history, we will have the World Cup, Black Friday and saudi arabia phone number Christmas happening in the same semester, and better still, all together in the last two months of the year.
These dates are already known for being an incentive for consumption and the best sales opportunities of the year.
After all, who doesn't want to take advantage of Black Friday discounts + the chance to watch the World Cup on a brand new TV? The best opportunity for consumers couldn't come in a better situation than this.
But how can we combine the three events into one, take advantage of this opportunity to sell more and start 2023 with a positive cash flow?
More than 7 years of marketing and serving clients from dozens of retail niches have prepared us to give you some tips that work and here they are:
Before we get to the tips themselves, it’s essential to analyze data and do market research. To help you get started, we’ve compiled the main information you need to keep in mind.
In a local survey carried out by Mercado Livre and Mercado Pago, 76% of residents of the State of Rio intend to spend more this year than in previous years and 74% should take advantage of the date to guarantee their Christmas shopping .
Despite being a local survey, it is already possible to get an idea of how Brazilian consumers intend to behave at the end of the year.
Furthermore, the expectation is that Christmas will drive 13 to 16% of December sales, an increase compared to the same period last year.
Multiple sales channels and different payment methods
Another trend that was accelerated by the pandemic and is here to stay is the variety of payment methods, with the use of QRCode, digital wallet, Pix, in addition to credit and debit cards and sales channels.
On Black Friday, for example, the categories that should attract the most consumer attention are:
Clothing (57%);
Electronics (52%);
and footwear (48%).
Pix (51%) appears as the preferred payment method, followed by credit or debit cards on the machine (41%) and virtual cards for online purchases (40%).*
In other words, if your business does not yet sell online, expect below-average results compared to competitors who use digital channels in addition to physical ones.
For the first time in history, we will have the World Cup, Black Friday and saudi arabia phone number Christmas happening in the same semester, and better still, all together in the last two months of the year.
These dates are already known for being an incentive for consumption and the best sales opportunities of the year.
After all, who doesn't want to take advantage of Black Friday discounts + the chance to watch the World Cup on a brand new TV? The best opportunity for consumers couldn't come in a better situation than this.
But how can we combine the three events into one, take advantage of this opportunity to sell more and start 2023 with a positive cash flow?
More than 7 years of marketing and serving clients from dozens of retail niches have prepared us to give you some tips that work and here they are:
Before we get to the tips themselves, it’s essential to analyze data and do market research. To help you get started, we’ve compiled the main information you need to keep in mind.
In a local survey carried out by Mercado Livre and Mercado Pago, 76% of residents of the State of Rio intend to spend more this year than in previous years and 74% should take advantage of the date to guarantee their Christmas shopping .
Despite being a local survey, it is already possible to get an idea of how Brazilian consumers intend to behave at the end of the year.
Furthermore, the expectation is that Christmas will drive 13 to 16% of December sales, an increase compared to the same period last year.
Multiple sales channels and different payment methods
Another trend that was accelerated by the pandemic and is here to stay is the variety of payment methods, with the use of QRCode, digital wallet, Pix, in addition to credit and debit cards and sales channels.
On Black Friday, for example, the categories that should attract the most consumer attention are:
Clothing (57%);
Electronics (52%);
and footwear (48%).
Pix (51%) appears as the preferred payment method, followed by credit or debit cards on the machine (41%) and virtual cards for online purchases (40%).*
In other words, if your business does not yet sell online, expect below-average results compared to competitors who use digital channels in addition to physical ones.