Taking 2023 as an example, among the top ten apps in the US in terms of download volume, Temu (Pinduoduo cross-border e-commerce platform), TikTok, Capcut and Shein are at the top. The real purpose of the US government's crackdown on TikTok is to use the method of "killing the chicken to scare the monkey" to reduce the competitive pressure on US companies.
Always imitated, never surpassed
In fact, there are many applications in the US market that attempt to imitate TikTok, but not many of them are really successful. Social media giants have been imitating Douyin's short estonia whatsapp resource video production style, but have difficulty winning the favor of users (especially young users). This has made mainstream platforms such as Instagram, Facebook and Snapchat very angry, and they also hope to swallow up TikTok through government intervention.
, which is exactly what American companies are eager to obtain. TikTok has an advanced artificial intelligence system that can accurately predict the content that users are interested in next. At the same time, TikTok's system is better than Facebook or Snapchat because it deeply studies the platform usage and takes into account hundreds of data points, including the websites users browse, typing methods, keyboard rhythm and finger characteristics. The deeper value may lie in TikTok's operating philosophy. Microsoft's photo wall and Google's YouTube seem to be better at long, high-quality videos, but young users prefer TikTok's casual authenticity. American social media takes the traditional route, while Douyin is able to accommodate a wide variety of content.