“Marketing and Sales are where we will see the results of digital transformation most quickly”

[mouakter12]

Today, 54% of industrial purchasing processes begin with an informal search on the Internet, and 60% of purchasing decisions are made before contacting a sales representative. The Valencia Metalworking Sector Business Federation, Femeval, analyses the advantages of the digital transformation of industrial companies at its “ Valencia Connected Industry 4.0 ” conference. Marcos García, CEO of our company, has participated in the event, discovering the opportunity that digitalising marketing and sales teams represents in order to attract more customers.

Our workshop “Digital Transformation of Industrial Marketing” was business mailing lists poland aimed at marketing and sales managers of industrial companies and general managers seeking better alignment of marketing and sales in their organizations.





García explains: "There is often a lot of talk about what digital transformation means for management and production areas. However, the same process can not only be applied to Marketing and Sales, but it is also one of the areas where companies can see their results most quickly."

Valencia Connected Industry 4.0 is an initiative promoted by FEMEVAL together with AIDIMME (Technological Institute of Metalworking, Furniture, Wood, Packaging and Related Industries) and ITE (Technological Institute of Energy) to promote the digitalization of SMEs in the sector in the Valencian Community.