Keep in mind that different email campaigns
Posted: Wed Jan 22, 2025 3:12 am
Low Conversion Rates
Engagement is one thing, but if your emails aren’t driving the desired actions, that’s a concern. A decreasing conversion rate could indicate misaligned calls to action, outdated offers, or technical issues like broken links.
Subscriber Feedback
Listening to direct feedback can provide insights that quantitative metrics might miss. If you’re getting complaints about irrelevant content, too many emails, or broken items, that’s a red flag.
Remember that open rates aren’t the only determinant of success. Factors like click-through or conversion rates can be more telling. Other metrics to consider include unsubscribe rates, list growth, devices used, and spam complaints.
Compile Data
Once you’ve selected the KPIs you want to measure, compile cyprus whatsapp number database the data in a spreadsheet or using an online tool. Include information like email name and date, subject line, list, number of emails sent, and key metrics like click-to-open, conversion, and unsubscribe rates. This makes it easy to compare and monitor.
will have different measures of success, such as abandoned cart emails or informational newsletters. For this reason, it’s worth breaking emails and campaigns into different categories, such as engagement, transactional, promotional, and re-engagement—after all, you can’t compare apples and oranges.
Engagement is one thing, but if your emails aren’t driving the desired actions, that’s a concern. A decreasing conversion rate could indicate misaligned calls to action, outdated offers, or technical issues like broken links.
Subscriber Feedback
Listening to direct feedback can provide insights that quantitative metrics might miss. If you’re getting complaints about irrelevant content, too many emails, or broken items, that’s a red flag.
Remember that open rates aren’t the only determinant of success. Factors like click-through or conversion rates can be more telling. Other metrics to consider include unsubscribe rates, list growth, devices used, and spam complaints.
Compile Data
Once you’ve selected the KPIs you want to measure, compile cyprus whatsapp number database the data in a spreadsheet or using an online tool. Include information like email name and date, subject line, list, number of emails sent, and key metrics like click-to-open, conversion, and unsubscribe rates. This makes it easy to compare and monitor.
will have different measures of success, such as abandoned cart emails or informational newsletters. For this reason, it’s worth breaking emails and campaigns into different categories, such as engagement, transactional, promotional, and re-engagement—after all, you can’t compare apples and oranges.