Long-tail queries are long and very specific phrases that often relate to rare or highly
Posted: Tue Jan 21, 2025 10:50 am
pecialized products and services. Such phrases may attract little traffic, but this traffic is often very high-quality, since users know exactly what they are looking for. Promotion for such queries requires minimal costs, and at the same time the probability of conversion remains high.
Peculiarities:
There is virtually no competition.
Low traffic but high conversion.
Ideal for niche products and services.
Example: "where to buy an iPhone 13 case with engraving in the Moscow region."
When compiling a semantic core, it is important to consider not only the frequency, but also the competitiveness of queries. Highly competitive phrases can attract a lot of traffic, but promotion for them will require significant resources. Medium-competitive and low-competitive queries can be profitable in the long term, as they require less effort and at the same time lead to more targeted traffic, which in turn increases the likelihood of conversions.
How to Choose the Right Phrases for SEO Optimization
Choosing phrases for SEO is not just a set of words, but a strategic step that determines how well your site will rank in search results. To choose the right phrases, it is important to understand who your audience is and what queries they enter.
Step 1: Know Your Audience
Start by researching the interests, needs, and pain points of your potential customers. The more accurately you understand what your audience is looking for, the more relevant phrases you can choose. Understanding what questions or problems users are solving will help you choose the right keywords that will be relevant to your target group.
Step 2: Use semantic mining tools
You can use various tools to select queries. They help identify which phrases are popular with users, as well as how much competition there is for each of them. Here are some popular services for collecting semantics:
Tool
What does it do?
When to use
Peculiarities
Yandex.Wordstat
Shows the frequency of queries in Yandex. Helps to understand which phrases are popular in Russia.
To analyze query frequency and regional differences.
- Free
- Convenient for working with Russian audiences
- Shows the frequency of requests in different regions and on different devices.
Google Keyword Planner
Provides information about search volume, competition level, and cost per click in Google Ads.
To assess competition and advertising costs on Google.
- Free with Google Ads account
- Shows cost per click and competition
- Useful for advertising and SEO in Google.
Ahrefs
Analyzes which queries bring traffic to competitors' sites.
To study competitors and identify promising queries.
- Paid service
- Shows which queries bring traffic bangladesh whatsapp number database to competitors' sites
- Provides detailed analysis of keywords and links.
SEMrush
Evaluation of competitors' SEO strategies, selection of phrases, analysis of the effectiveness of their use.
For a comprehensive analysis of SEO campaigns and selection of phrases.
- Paid service
- Complete analysis of keywords and SEO performance
- Suitable for developing global strategies and competitor analysis.
Step 3: Group queries by topic
Once you have collected a list of phrases, it is important to group them by topic. This will help structure the content on the site and build a proper promotion strategy. For example, if your site sells mobile phones, then queries can be grouped by device type (smartphones, tablets), by brand (Apple, Samsung) or by product category (accessories, protective glass).
Grouping queries
Peculiarities:
There is virtually no competition.
Low traffic but high conversion.
Ideal for niche products and services.
Example: "where to buy an iPhone 13 case with engraving in the Moscow region."
When compiling a semantic core, it is important to consider not only the frequency, but also the competitiveness of queries. Highly competitive phrases can attract a lot of traffic, but promotion for them will require significant resources. Medium-competitive and low-competitive queries can be profitable in the long term, as they require less effort and at the same time lead to more targeted traffic, which in turn increases the likelihood of conversions.
How to Choose the Right Phrases for SEO Optimization
Choosing phrases for SEO is not just a set of words, but a strategic step that determines how well your site will rank in search results. To choose the right phrases, it is important to understand who your audience is and what queries they enter.
Step 1: Know Your Audience
Start by researching the interests, needs, and pain points of your potential customers. The more accurately you understand what your audience is looking for, the more relevant phrases you can choose. Understanding what questions or problems users are solving will help you choose the right keywords that will be relevant to your target group.
Step 2: Use semantic mining tools
You can use various tools to select queries. They help identify which phrases are popular with users, as well as how much competition there is for each of them. Here are some popular services for collecting semantics:
Tool
What does it do?
When to use
Peculiarities
Yandex.Wordstat
Shows the frequency of queries in Yandex. Helps to understand which phrases are popular in Russia.
To analyze query frequency and regional differences.
- Free
- Convenient for working with Russian audiences
- Shows the frequency of requests in different regions and on different devices.
Google Keyword Planner
Provides information about search volume, competition level, and cost per click in Google Ads.
To assess competition and advertising costs on Google.
- Free with Google Ads account
- Shows cost per click and competition
- Useful for advertising and SEO in Google.
Ahrefs
Analyzes which queries bring traffic to competitors' sites.
To study competitors and identify promising queries.
- Paid service
- Shows which queries bring traffic bangladesh whatsapp number database to competitors' sites
- Provides detailed analysis of keywords and links.
SEMrush
Evaluation of competitors' SEO strategies, selection of phrases, analysis of the effectiveness of their use.
For a comprehensive analysis of SEO campaigns and selection of phrases.
- Paid service
- Complete analysis of keywords and SEO performance
- Suitable for developing global strategies and competitor analysis.
Step 3: Group queries by topic
Once you have collected a list of phrases, it is important to group them by topic. This will help structure the content on the site and build a proper promotion strategy. For example, if your site sells mobile phones, then queries can be grouped by device type (smartphones, tablets), by brand (Apple, Samsung) or by product category (accessories, protective glass).
Grouping queries