Dfine the goals that
Posted: Tue Jan 21, 2025 10:40 am
Make a list of clients with whom you could discuss their "road" to working with you. Try to consider different types of clients: large and small, clients for different types of products, working constantly and from time to time.
Include in this list the contacts of clients with whom you negotiated, but cooperation did not take place. As well as those who for some reason became "former" clients.
Prepare a list of questions for clients. Cover different stages of cooperation from getting to know the product to purchasing and servicing. Imagine that you are writing an article on the topic: the history of the relationship between our brand and client "X". Where did you find out? How did you choose? Why did you buy for the first time? What influenced the decision to work permanently or to end the cooperation? And other questions.
Interview your list of clients. Usually, it's 20-30 people, but it can be less or more depending on the scale of your business. Don't be afraid of rejections, even former clients are happy to share their opinions. And if you say that you are calling on behalf of the company's director (if that's the case), you will definitely get answers to your questions. People love attention.
Analyze the interview. For convenience, study the information in terms of the following stages:
recognition;
interest;
first touch;
choice;
purchase;
usage;
feedback;
recommendations.
For each stage, drove the client at the moment and the points of contact with the company. Find recurring answers and situations (they will definitely be there). These matches will form the basis for the customer journey map. You will see that the communication channels through which different clients came are the same for many of them.
6. Present the results in a table. Try to cover the a deep dive into the demographics of the u.s. chinese population customer journey: from the first idea of buying your product to its subsequent use, purchase of spare parts, and related sales. Here is an example of the result:
customer journey map
How detailed the customer journey map will be, what parameters to study at each stage, depends on your goals. Read more about creating a map in our article "Customer journey map for B2B". We are now interested in sales channels: let's see what we can do with them based on the data we receive.
Customer journey map done — promotion channels found!
Include in this list the contacts of clients with whom you negotiated, but cooperation did not take place. As well as those who for some reason became "former" clients.
Prepare a list of questions for clients. Cover different stages of cooperation from getting to know the product to purchasing and servicing. Imagine that you are writing an article on the topic: the history of the relationship between our brand and client "X". Where did you find out? How did you choose? Why did you buy for the first time? What influenced the decision to work permanently or to end the cooperation? And other questions.
Interview your list of clients. Usually, it's 20-30 people, but it can be less or more depending on the scale of your business. Don't be afraid of rejections, even former clients are happy to share their opinions. And if you say that you are calling on behalf of the company's director (if that's the case), you will definitely get answers to your questions. People love attention.
Analyze the interview. For convenience, study the information in terms of the following stages:
recognition;
interest;
first touch;
choice;
purchase;
usage;
feedback;
recommendations.
For each stage, drove the client at the moment and the points of contact with the company. Find recurring answers and situations (they will definitely be there). These matches will form the basis for the customer journey map. You will see that the communication channels through which different clients came are the same for many of them.
6. Present the results in a table. Try to cover the a deep dive into the demographics of the u.s. chinese population customer journey: from the first idea of buying your product to its subsequent use, purchase of spare parts, and related sales. Here is an example of the result:
customer journey map
How detailed the customer journey map will be, what parameters to study at each stage, depends on your goals. Read more about creating a map in our article "Customer journey map for B2B". We are now interested in sales channels: let's see what we can do with them based on the data we receive.
Customer journey map done — promotion channels found!