The narcissistic nature of brands is the first
Posted: Tue Jan 21, 2025 10:34 am
Reason why social media is having a negative impact on business. The first, but not the only one. WE WILL PROMOTE YOUR BUSINESS Read more Social networks do not sell According to IBM , Cyber Monday 2013 saw a nearly threefold increase in online sales generated by brands' social media activity.
But SMM specialists shouldn't get too excited. In 2012, social media generated 0.34% of russia email list online sales. In 2013, that figure rose to 1%. SMM turned out to be practically useless in terms of traffic generation. For example, transitions from Facebook to online store sites made up only 0.68% of the total number of visits this year.
And the share of referral traffic from Twitter is practically zero. In fairness, it should be noted that not all brands consider social networks as a generator of immediate sales. Inexpensive goods, including clothing, souvenirs, hand-made goods, and entertainment, sell well in social media. Travel agencies, beauty salons, etc. may think about sales in social networks.
But SMM specialists shouldn't get too excited. In 2012, social media generated 0.34% of russia email list online sales. In 2013, that figure rose to 1%. SMM turned out to be practically useless in terms of traffic generation. For example, transitions from Facebook to online store sites made up only 0.68% of the total number of visits this year.
And the share of referral traffic from Twitter is practically zero. In fairness, it should be noted that not all brands consider social networks as a generator of immediate sales. Inexpensive goods, including clothing, souvenirs, hand-made goods, and entertainment, sell well in social media. Travel agencies, beauty salons, etc. may think about sales in social networks.