8 Steps to Conduct a Social Media Audit
Posted: Tue Jan 21, 2025 10:26 am
If social media is a fundamental part of your business and your marketing strategy, it is extremely important that you master the process of conducting a social media audit.
The name may seem overwhelming, but if you follow the steps below, it will become much easier. A social media audit is a must when creating or reimagining an effective social media plan.
A social media audit will help you understand several things, such as:
What type of content and formats are giving results
New ways to interact with your followers and strategies to grow.
If you need to close, open or reactivate accounts on different channels.
In this article you will see step by step how to carry out a social media audit that adds value to your business and does not die trying. It is a very useful practice that we recommend doing every 6 months or malaysia whatsapp data once a year depending on the importance of social media in your business.
In a social media audit, our main objective is to gather the most relevant information from the channels to be analyzed, all in one place. You will be able to give definition to that somewhat blurry picture you have today of your social networks and you will have clarity on what to keep, what to change and what to remove.
Conduct your audit in 8 steps
Check all your social media accounts
It's much easier to keep track of your accounts than to keep them in your head. So start by checking which accounts are active and which ones you use frequently.
There is a possibility that they opened accounts for different departments with different objectives and over time they were forgotten.
There may be fan networks and imposters, and that is why you should check all channels to make sure there are no accounts that are “stealing” your followers. Write down all the accounts that are harming you and contact them or directly report them if they were impersonating you.
You can also identify which channels you don't have a presence on and then check if it's worth starting to generate content.
Check that all accounts follow the brand's corporate line
Once you have all your accounts written down and easily accessible, take the time to analyze them thoroughly so that they are all perfectly aligned in terms of image and brand parameters.
Some factors to review are:
Cover images and profile photo.
Biography content
user name
Links to the pages you want them to visit
Pinned and Featured Posts
Verified account? Yes or no
What's working?
Identify the posts that perform the best. To do this, define the KPIs that are aligned with your objectives and look for patterns to see which posts are closest to your goals.
The name may seem overwhelming, but if you follow the steps below, it will become much easier. A social media audit is a must when creating or reimagining an effective social media plan.
A social media audit will help you understand several things, such as:
What type of content and formats are giving results
New ways to interact with your followers and strategies to grow.
If you need to close, open or reactivate accounts on different channels.
In this article you will see step by step how to carry out a social media audit that adds value to your business and does not die trying. It is a very useful practice that we recommend doing every 6 months or malaysia whatsapp data once a year depending on the importance of social media in your business.
In a social media audit, our main objective is to gather the most relevant information from the channels to be analyzed, all in one place. You will be able to give definition to that somewhat blurry picture you have today of your social networks and you will have clarity on what to keep, what to change and what to remove.
Conduct your audit in 8 steps
Check all your social media accounts
It's much easier to keep track of your accounts than to keep them in your head. So start by checking which accounts are active and which ones you use frequently.
There is a possibility that they opened accounts for different departments with different objectives and over time they were forgotten.
There may be fan networks and imposters, and that is why you should check all channels to make sure there are no accounts that are “stealing” your followers. Write down all the accounts that are harming you and contact them or directly report them if they were impersonating you.
You can also identify which channels you don't have a presence on and then check if it's worth starting to generate content.
Check that all accounts follow the brand's corporate line
Once you have all your accounts written down and easily accessible, take the time to analyze them thoroughly so that they are all perfectly aligned in terms of image and brand parameters.
Some factors to review are:
Cover images and profile photo.
Biography content
user name
Links to the pages you want them to visit
Pinned and Featured Posts
Verified account? Yes or no
What's working?
Identify the posts that perform the best. To do this, define the KPIs that are aligned with your objectives and look for patterns to see which posts are closest to your goals.