Preparing for the holiday lull Unlike B2C projects
Posted: Tue Jan 21, 2025 10:25 am
Many of which work hard during the New Year holidays, B2B companies usually face a lack of buyers at this time. Business activity in the corporate segment begins to slowly recover from the second ten days of January. However, marketers should not wait until the end of the New Year holidays to resume market activity.
To ensure a successful exit from the dead season, they should act already in November oman email list and December, when the seasonal increase in B2B market activity is observed. First of all, specialists can analyze the trends of previous years. If their organization really faces a decline in sales during the New Year holidays, it is necessary to implement remarketing campaigns already in November and December.
During this period, it is necessary to offer the audience educational content. At the beginning of the second ten days of January, a PPC campaign should be launched with an emphasis on specific products, since at this time the business finally approves the budget and specifies the parameters of future purchases. This strategy helps to quickly overcome the decline in sales associated with the New Year holidays.
To ensure a successful exit from the dead season, they should act already in November oman email list and December, when the seasonal increase in B2B market activity is observed. First of all, specialists can analyze the trends of previous years. If their organization really faces a decline in sales during the New Year holidays, it is necessary to implement remarketing campaigns already in November and December.
During this period, it is necessary to offer the audience educational content. At the beginning of the second ten days of January, a PPC campaign should be launched with an emphasis on specific products, since at this time the business finally approves the budget and specifies the parameters of future purchases. This strategy helps to quickly overcome the decline in sales associated with the New Year holidays.