The answer is yes, it is worth learning how to approach a sales client via email. To give you an idea, this communication channel is one of the most used by people in the world.
According to Statista , the number of users is expected to reach close to 5 billion by 2026.
And what does this information tell us? That selling via email is a valid option. However, you need to take some precautions to ensure that your sales strategy is on the right track. Check them out!
To sell via email, you need to:
focus on the customer and what you can do for them;
create an email marketing schedule based on your sales funnel;
have an organically built contact base;
test to prove;
increasingly personalize your sales email marketing.
Read on to learn how to put each of these tips into practice!
1. Focus on the customer and what you can do for them
Since more than 90% of Internet users forex email list have an email address and access it frequently, it is tempting to send out daily messages with new products or services to promote. However, to be successful with email marketing, you need a strategy.
Therefore, focus on the customer and their needs, finding out what your company can do for them.
Study your business's buyer personas in depth and build personalized messages, which go straight to the problem your customer has to solve at that moment.
>>>> Find out more: what a buyer persona is and how it will help in your sales process
2. Create an email marketing schedule based on your sales funnel
To get a prospect to the end of your sales funnel, you need to nurture them with specific content. This will be done over time until the lead is ready to be converted.
Therefore, create a shipping schedule that goes from the first contact, which is more superficial and informative, to a more in-depth contact.
This way, you present product and service options and comparisons that help your lead decide on the best solution. There is no way to sell via email without having a structured sending schedule.
Do you know the main benefits of adopting a tool like the sales funnel? See what they are in the infographic below:
how to sell by email