To achieve virality, this content must be radically
Posted: Tue Jan 21, 2025 10:02 am
Different from all other advertising and promotional messages of the company. And often marketers and creative advertisers simply play with virality . Remember those same advertising video festivals, which are more like works of art. It's cool to get a Cannes Lion for your advertising video, but will the result of sales of the advertised product always be as large-scale? So if you're going to do something low on the social scale (like running a clever ad), you need to use traditional media with high reach.
If you're using social media, you need to elevate the relevance and usefulness of malaysia email list your content to a whole new level, and to do that, you need to go directly to consumers. So how can your business benefit from social media? There are 2 types of engagement: The engagement brands want from consumers The engagement that consumers want from a company These types are fundamentally different.
Companies want to speak to the entire audience (reach) and broadcast their advertising messages to them. In this case, success depends on the creativity of the message and the effectiveness of the channel distributing this message. Consumers are happy (in the world of traditional media) because they understand that the company is speaking to them as part of the audience, not as an individual.
If you're using social media, you need to elevate the relevance and usefulness of malaysia email list your content to a whole new level, and to do that, you need to go directly to consumers. So how can your business benefit from social media? There are 2 types of engagement: The engagement brands want from consumers The engagement that consumers want from a company These types are fundamentally different.
Companies want to speak to the entire audience (reach) and broadcast their advertising messages to them. In this case, success depends on the creativity of the message and the effectiveness of the channel distributing this message. Consumers are happy (in the world of traditional media) because they understand that the company is speaking to them as part of the audience, not as an individual.