Spam Update The Spam Update—much like the updates already mentioned—improves every year. And now it uses SpamBrain, an AI tool, to mitigate many different types of spam. Here are some examples of what you should avoid to ensure you follow Google’s Spam Policies: Cloaking; presenting different content to users Doorways; using different pages created only to manipulate search results without useful content Hacked content via code, page, and content injection Hidden text and links Keyword stuffing Link spam Machine-generated content without human review, etc. In addition to what’s already been mentioned, it’s good to remember secondary (but equally significant) elements, such as the following.
E-E-A-T One of Google’s quality-rater guidelines (previously known as E-A-T) is now E-E-A-T. What is australia mobile phone number list expected is content that makes users perceive “expertise, authoritativeness, and trustworthiness.” With this last update, it is gaining one more “E” in reference to “experience.” It is also evolving to help Google provide more relevant and helpful information. Structure Data There is new snippet structure data related to product reviews. Google understands that reviews are valuable to users’ decision journeys, especially with regard to their pros-and-cons lists. So now they can highlight this in SERPs.
use pros and cons from the web page automatically. Google’s Tools Google Search Console Google Search Console gained new features, and some of its reports have a new look. In January, they launched a URL Inspection API that can help developers debug and optimize indexed page issues individually. For example, you can request indexed URL data, and the API returns the indexed information available, such as index status, AMP, rich results, mobile usability, and user-declared and Google-selected canonicals.