Lack of conversations and communication
Posted: Tue Jan 21, 2025 9:24 am
With so many work activities, your teams may not have time to communicate frequently with leads . This ends up creating a distance between you and your potential client, which reduces their interest in what you are offering.
Therefore, always keep in mind that planning and ongoing communication make all the difference when it comes to building a lasting relationship. If someone provides their email to your company, it is because they want to receive useful content and build a relationship with you.
READ ALSO: How to improve the segmentation of email marketing campaigns? Tips!>
Content unsuitable for the public
If a lead filled out your form to download an ebook about finance, direct moving leads email list it's because they're interested in that subject, right? In this context, it doesn't make sense for you to send content about HR or Marketing to their email, because at no point did they show that they want to learn more about these topics.
We've brought this simple example to help you understand that a lead may go cold because they're not interested in what your company is communicating. To prevent this from happening, it's essential to create communications specific to your prospects ' profiles , understanding what each of them is looking for and likes.
READ ALSO: Content to boost sales>
Lead Mining: 5 strategies to warm up leads and boost your sales
Lead mining is nothing more than the activity of analyzing who your hot and cold leads are . From this process, you can create strategies to both close deals with those who are most interested and to awaken and warm up those who are less interested. Below we have listed 5 practical strategies that you can implement right now!
1. Have a team specialized in sales development
SDRs (acronym for Sales Development Representative) are collaborators who will contact newly arrived leads to understand what their expectations are, interviewing and qualifying the contact who has just entered their base.
From this relationship, you will be able to see who is most likely to close a deal, focusing your energy on these people. In addition, if you want, you will also be able to adapt products and promotions to win over those who are less interested.
Therefore, always keep in mind that planning and ongoing communication make all the difference when it comes to building a lasting relationship. If someone provides their email to your company, it is because they want to receive useful content and build a relationship with you.
READ ALSO: How to improve the segmentation of email marketing campaigns? Tips!>
Content unsuitable for the public
If a lead filled out your form to download an ebook about finance, direct moving leads email list it's because they're interested in that subject, right? In this context, it doesn't make sense for you to send content about HR or Marketing to their email, because at no point did they show that they want to learn more about these topics.
We've brought this simple example to help you understand that a lead may go cold because they're not interested in what your company is communicating. To prevent this from happening, it's essential to create communications specific to your prospects ' profiles , understanding what each of them is looking for and likes.
READ ALSO: Content to boost sales>
Lead Mining: 5 strategies to warm up leads and boost your sales
Lead mining is nothing more than the activity of analyzing who your hot and cold leads are . From this process, you can create strategies to both close deals with those who are most interested and to awaken and warm up those who are less interested. Below we have listed 5 practical strategies that you can implement right now!
1. Have a team specialized in sales development
SDRs (acronym for Sales Development Representative) are collaborators who will contact newly arrived leads to understand what their expectations are, interviewing and qualifying the contact who has just entered their base.
From this relationship, you will be able to see who is most likely to close a deal, focusing your energy on these people. In addition, if you want, you will also be able to adapt products and promotions to win over those who are less interested.