What are podcasts and how to work with them?
Posted: Tue Jan 21, 2025 9:22 am
What is a podcast?
A podcast is an audio broadcast (content) that is published on the Internet and has a certain frequency of release.
Examples of podcasts
It seems to me that one of the most striking examples of podcasts in Russia is the educational project “Arzamas” .
The editors invite experts in their field, historians, cultural scientists, philologists, and record audio courses with them on topics related to history and culture.
An example of the use of podcasts in the educational project "Arzamas"
Meduza also makes some pretty good podcasts . They translate resonant news items into audio format, which cannot be answered unequivocally. Here's what it looks like:
An example of the use of podcasts in the publication "Meduza"
Types of podcasts
All commercial podcasts can be divided into several conditional algeria whatsapp number database categories.
Entertainment
These are recordings that do not serve any purpose other than to create positive associations with the brand in the listener. Such podcasts usually contain rather “light” information. This could be a story about an unusual client you encountered, a birthday greeting from the CEO, or simply a selection of jokes about your field of work.
Informational
This category includes materials whose main purpose is to convey information to the listener. They can tell about your new products, discuss regional, federal and international news related to the company's area of activity, and notify about changes in your work.
Educational
This is the engine of your podcasts. This is the category that people will subscribe to and follow your channel for. This section should contain content that develops listeners: expands and deepens their knowledge of subjects related to your field of activity.
Benefits of Podcasts
Podcasting is an opportunity to launch your own small radio station without serious investments. It does not require frequency registration, purchasing expensive equipment or the work of a whole team of specialists.
It is enough to buy a more or less decent microphone for several thousand rubles and learn how to edit audio tracks in special programs. Well, and know what you will talk about, of course. You can publish your recordings on any of the platforms that support the audio format of the content.
Many potential listeners also find this format more pleasant and convenient than regular radio: they can listen to programs when it is convenient for them, and not at a time strictly regulated by the program and broadcast schedule.
Disadvantages of podcasts
In my opinion, there is only one drawback. The podcasting culture has not yet fully taken root in Russia, so there are not many potential listeners. Especially considering that a commercial podcast needs to talk about strictly defined topics, and not about the entire news agenda.
A podcast is an audio broadcast (content) that is published on the Internet and has a certain frequency of release.
Examples of podcasts
It seems to me that one of the most striking examples of podcasts in Russia is the educational project “Arzamas” .
The editors invite experts in their field, historians, cultural scientists, philologists, and record audio courses with them on topics related to history and culture.
An example of the use of podcasts in the educational project "Arzamas"
Meduza also makes some pretty good podcasts . They translate resonant news items into audio format, which cannot be answered unequivocally. Here's what it looks like:
An example of the use of podcasts in the publication "Meduza"
Types of podcasts
All commercial podcasts can be divided into several conditional algeria whatsapp number database categories.
Entertainment
These are recordings that do not serve any purpose other than to create positive associations with the brand in the listener. Such podcasts usually contain rather “light” information. This could be a story about an unusual client you encountered, a birthday greeting from the CEO, or simply a selection of jokes about your field of work.
Informational
This category includes materials whose main purpose is to convey information to the listener. They can tell about your new products, discuss regional, federal and international news related to the company's area of activity, and notify about changes in your work.
Educational
This is the engine of your podcasts. This is the category that people will subscribe to and follow your channel for. This section should contain content that develops listeners: expands and deepens their knowledge of subjects related to your field of activity.
Benefits of Podcasts
Podcasting is an opportunity to launch your own small radio station without serious investments. It does not require frequency registration, purchasing expensive equipment or the work of a whole team of specialists.
It is enough to buy a more or less decent microphone for several thousand rubles and learn how to edit audio tracks in special programs. Well, and know what you will talk about, of course. You can publish your recordings on any of the platforms that support the audio format of the content.
Many potential listeners also find this format more pleasant and convenient than regular radio: they can listen to programs when it is convenient for them, and not at a time strictly regulated by the program and broadcast schedule.
Disadvantages of podcasts
In my opinion, there is only one drawback. The podcasting culture has not yet fully taken root in Russia, so there are not many potential listeners. Especially considering that a commercial podcast needs to talk about strictly defined topics, and not about the entire news agenda.