Instructions for creating a working advertising campaign in 15 minutes in "Expecto"
Posted: Tue Jan 21, 2025 9:21 am
Creating a working advertising campaign in Expecto takes only 15 minutes and does not require knowledge of Yandex Direct or Google Adwords. We like to joke that even a child can create an advertisement with Expecto. At least after reading this instruction 
Step 1. General information.
Name your ad campaign, enter your website and define the regions to display.
Describe the services your company provides. The more detailed you are, the better. For example, for the "Expecto" service, we will indicate "automation of contextual advertising, end-to-end analytics, CRM system, order catcher, optimization of advertising campaigns."
Describe your services
Describe your services
To proceed to the next step, click Continue in the lower left corner.
Step 2. Advertising phrases
"Expecto" will automatically offer you a list of key phrases for which albania whatsapp number database the ad will be shown. You will see the frequency and competitiveness of each key phrase. We recommend choosing both low-frequency and high-frequency phrases.
Please review the list of phrases carefully: if you think that a phrase is not applicable to your business, uncheck the box to the left of it, and Expecto will not include it in the list of keywords.
Key phrases
To expand the list of keywords, click on the "Show more" phrase button at the end of the list or add your phrase manually using the green "+Add" button in the lower right corner.
To proceed to the next step, click Continue in the lower left corner.
Step 3. Benefits
"Expecto" will automatically create key benefits that will appear in your ad and help you stand out from your competitors. Similar to advertising phrases, you can disable inappropriate benefits (by unchecking the box on the left) or add your own using the green "+Add" button in the lower right corner.
Add benefits
Add benefits
To proceed to the next step, click "Create Ads" in the lower left corner.
Step 1. General information.
Name your ad campaign, enter your website and define the regions to display.
Describe the services your company provides. The more detailed you are, the better. For example, for the "Expecto" service, we will indicate "automation of contextual advertising, end-to-end analytics, CRM system, order catcher, optimization of advertising campaigns."
Describe your services
Describe your services
To proceed to the next step, click Continue in the lower left corner.
Step 2. Advertising phrases
"Expecto" will automatically offer you a list of key phrases for which albania whatsapp number database the ad will be shown. You will see the frequency and competitiveness of each key phrase. We recommend choosing both low-frequency and high-frequency phrases.
Please review the list of phrases carefully: if you think that a phrase is not applicable to your business, uncheck the box to the left of it, and Expecto will not include it in the list of keywords.
Key phrases
To expand the list of keywords, click on the "Show more" phrase button at the end of the list or add your phrase manually using the green "+Add" button in the lower right corner.
To proceed to the next step, click Continue in the lower left corner.
Step 3. Benefits
"Expecto" will automatically create key benefits that will appear in your ad and help you stand out from your competitors. Similar to advertising phrases, you can disable inappropriate benefits (by unchecking the box on the left) or add your own using the green "+Add" button in the lower right corner.
Add benefits
Add benefits
To proceed to the next step, click "Create Ads" in the lower left corner.