This is the sequence you should follow:
Posted: Tue Jan 21, 2025 8:52 am
Actions : This is one of the moments when it is important to have discovered what a workflow is. If done correctly, the sequence of messages should include everything from emails explaining the status of the shipment to surveys a week after receiving the product. Not to mention, for example, upselling and cross-selling messages . Resulting scenario : The normal thing is to move to a lead nurturing workflow in which the customer is cared for to build loyalty and make them buy again. 4.- Lead nurturing Email lead nurturing This is one of the most interesting workflows to automate. Do you want to keep in touch with your leads to take them through the conversion funnel? Do you know how to try to build loyalty so that they go from being a cold lead to a hot one?Starting scenario: This can vary: from a purchase to a registration or a document download.
Therefore, the starting scenario can be emergency hospital contacts the brand's website, a landing page or even a newsletter. Conditions : The purchase button, registration button or a link in any email newsletter from the specific brand. Actions : Typically a series of emails will be sent containing attractive information for the user. Resulting scenario : The place you want to direct this subscriber to is conversion into a customer. 5.- Cleaning the list of records database cleanup email Did you know that keeping inadequate records in your database is detrimental to your brand? Many people think that the more records, the better. But the truth is that, on the one hand, it is more expensive since, once a certain number of subscribers and monthly shipments have been reached, all email marketing platforms move from the freemium model to the paid one. And on the other hand, not only do you run the risk of being sent to the spam folder by one of these users, but ISPs also take a very low opening rate as a negative consideration, for example.
Therefore, the starting scenario can be emergency hospital contacts the brand's website, a landing page or even a newsletter. Conditions : The purchase button, registration button or a link in any email newsletter from the specific brand. Actions : Typically a series of emails will be sent containing attractive information for the user. Resulting scenario : The place you want to direct this subscriber to is conversion into a customer. 5.- Cleaning the list of records database cleanup email Did you know that keeping inadequate records in your database is detrimental to your brand? Many people think that the more records, the better. But the truth is that, on the one hand, it is more expensive since, once a certain number of subscribers and monthly shipments have been reached, all email marketing platforms move from the freemium model to the paid one. And on the other hand, not only do you run the risk of being sent to the spam folder by one of these users, but ISPs also take a very low opening rate as a negative consideration, for example.