Create a structure based on search suggestions
Posted: Tue Jan 21, 2025 8:26 am
The Impact of Content on Behavioral Factors
Behavioral factors have long become extremely important for successful website promotion.
Some webmasters believe that this issue can be easily resolved by cheating and various “add-ons”, but everything is not so clear and simple.
It is very difficult to make a website that will be convenient for users both in terms of usability and content. In the next chapter, I will tell you how content helps improve behavioral factors.
Content structure
SEO copywriting is not just a set of words interspersed with key phrases. It is full-fledged and useful content that must be done qualitatively.
Of course, it’s worth starting with the structure.
There are several paths you can take here:
Analyze similar content from competitors
Research various tutorials on the topic of your content and simply use it.
If the first and second points are relatively clear, let's look at the third.
As a rule, the person who creates various educational programs understands what exactly users need and what content will be useful to them. Therefore, you can always study the structure of their courses and take part of it for an article. This will definitely be useful for readers.
Here is an example of one such general copywriting program:
Copywriting course
Copywriting course
From this we can conclude that users are interested in the gambling data indonesia phone number of creating text, working with a blog, editing, texts for mailings and translations. Isn't this the structure of an article for a specific audience?
Here is another example from another, English-language course:
English language course
English language course
It is immediately obvious that this course is aimed more at commercial copywriting. There are tips on AIDA, attractive headlines, etc. This is also a structure for an article about copywriting, but with a commercial intent.
Agree, it is very convenient when everything is already compiled for you. Moreover, this is definitely something that will interest users.
Content anchors
Once a user has come to your site from a search, there are two possible scenarios:
Exit the page
Stay on it and explore the content
But the user is always trying to return from the second state to the first and exit, if... he is not lured.
There is a technique called content anchors. Simply put, these are phrases that force the user to stay on the site and continue reading your content.
For example, if you see that you have dragged out a complex paragraph, or are simply not writing about the most interesting things, then you can always take and insert a block that will look like this:
Behavioral factors have long become extremely important for successful website promotion.
Some webmasters believe that this issue can be easily resolved by cheating and various “add-ons”, but everything is not so clear and simple.
It is very difficult to make a website that will be convenient for users both in terms of usability and content. In the next chapter, I will tell you how content helps improve behavioral factors.
Content structure
SEO copywriting is not just a set of words interspersed with key phrases. It is full-fledged and useful content that must be done qualitatively.
Of course, it’s worth starting with the structure.
There are several paths you can take here:
Analyze similar content from competitors
Research various tutorials on the topic of your content and simply use it.
If the first and second points are relatively clear, let's look at the third.
As a rule, the person who creates various educational programs understands what exactly users need and what content will be useful to them. Therefore, you can always study the structure of their courses and take part of it for an article. This will definitely be useful for readers.
Here is an example of one such general copywriting program:
Copywriting course
Copywriting course
From this we can conclude that users are interested in the gambling data indonesia phone number of creating text, working with a blog, editing, texts for mailings and translations. Isn't this the structure of an article for a specific audience?
Here is another example from another, English-language course:
English language course
English language course
It is immediately obvious that this course is aimed more at commercial copywriting. There are tips on AIDA, attractive headlines, etc. This is also a structure for an article about copywriting, but with a commercial intent.
Agree, it is very convenient when everything is already compiled for you. Moreover, this is definitely something that will interest users.
Content anchors
Once a user has come to your site from a search, there are two possible scenarios:
Exit the page
Stay on it and explore the content
But the user is always trying to return from the second state to the first and exit, if... he is not lured.
There is a technique called content anchors. Simply put, these are phrases that force the user to stay on the site and continue reading your content.
For example, if you see that you have dragged out a complex paragraph, or are simply not writing about the most interesting things, then you can always take and insert a block that will look like this: