Professional translation of environmental
Posted: Tue Jan 21, 2025 7:03 am
Adapting your site to the culture of your readership As mentioned above, customs and traditions are unique to each population, and the same goes for the habits regarding communication to which various peoples are exposed every day. Let's talk about images. At first, you may want to keep the same visuals for all your sites, regardless of their language. But we must not forget that aesthetic codes vary according to each culture . For example, you've probably noticed that Western marketing is generally a bit more sober and "classic" than Asian marketing, which is often more colorful and "flashy.
So you definitely need to consider the visual harmony djibouti business email list of your website when you translate it to other cultures. The meaning of colors in general and in marketing can also be an interesting area to look into
In France, it is considered rather rude and disrespectful to address your customers informally, while in Spain and Italy, it is a completely common and natural practice. The proximity you create with your customers therefore also depends on details like this, which can really make all the difference. Positioning yourself worldwide Let's also talk about a concept that tends to escape us when we want to create a website: not all countries use the same main search engine . READ ALSO English culture: would you like another cup of tea? In France, Google is obviously the most popular search engine and requires very specific SEO to ensure your site is highlighted.
So you definitely need to consider the visual harmony djibouti business email list of your website when you translate it to other cultures. The meaning of colors in general and in marketing can also be an interesting area to look into
In France, it is considered rather rude and disrespectful to address your customers informally, while in Spain and Italy, it is a completely common and natural practice. The proximity you create with your customers therefore also depends on details like this, which can really make all the difference. Positioning yourself worldwide Let's also talk about a concept that tends to escape us when we want to create a website: not all countries use the same main search engine . READ ALSO English culture: would you like another cup of tea? In France, Google is obviously the most popular search engine and requires very specific SEO to ensure your site is highlighted.