During the Black Friday period
Posted: Sun Dec 22, 2024 5:02 am
These months, which we pass from autumn to winter, represent the last quarter of the year, which includes multiple shopping seasons. This is one of the critical periods for seasonal shopping and this period is very important for brands. Consumers have already started to do research regarding their Christmas season needs. So how should brands, agencies and marketers evaluate this period, which cannot be ignored?
Review Your Data from Previous Years
Review Your Data from Previous Years
First, you should make sure that you do not miss singapore phone number example the trends during this period, which starts with the shopping day known as Black Friday , the third Friday of November, and immediately followed by Cyber Monday and the New Year rush. When you read the data from previous years meaningfully, it guides you in your future plans. You should consider shifting your budgets from your lower priority campaigns to campaigns that can potentially bring you more revenue and customers.
The most searched categories during Black Friday in Turkey are: smartphones, shoes, accessories, perfumes and clothing categories. In addition to discount and campaign searches during this period, retailers and brands related to Black Friday are searched 8 to 13 times more. The most searched categories during New Year's week are: New Year's celebration events, New Year's tree, New Year's gift, National Lottery, New Year's credit, meals and menus. It is seen that the search volume in New Year's shopping categories increased by 7% compared to the previous year.
Don't Underestimate the Power of Mobile and Video
Don't Underestimate the Power of Mobile and Video
, interest in shopping videos increases. Especially winter clothing videos, discount videos, Cyber Monday discounts on electronic products, and videos where YouTubers introduce Black Friday & winter season shopping, products they buy, and discounts, and mostly explain them with the Black Friday concept, attract attention during this period.
As the New Year approaches, content that includes themes such as shopping, gifts, raffles and discounts for New Year's Eve and the New Year is attracting great interest. YouTube is being consulted on topics such as make-up, clothing, recipes, table decorations and decoration to prepare for the first days of the new year.
Review Your Data from Previous Years
Review Your Data from Previous Years
First, you should make sure that you do not miss singapore phone number example the trends during this period, which starts with the shopping day known as Black Friday , the third Friday of November, and immediately followed by Cyber Monday and the New Year rush. When you read the data from previous years meaningfully, it guides you in your future plans. You should consider shifting your budgets from your lower priority campaigns to campaigns that can potentially bring you more revenue and customers.
The most searched categories during Black Friday in Turkey are: smartphones, shoes, accessories, perfumes and clothing categories. In addition to discount and campaign searches during this period, retailers and brands related to Black Friday are searched 8 to 13 times more. The most searched categories during New Year's week are: New Year's celebration events, New Year's tree, New Year's gift, National Lottery, New Year's credit, meals and menus. It is seen that the search volume in New Year's shopping categories increased by 7% compared to the previous year.
Don't Underestimate the Power of Mobile and Video
Don't Underestimate the Power of Mobile and Video
, interest in shopping videos increases. Especially winter clothing videos, discount videos, Cyber Monday discounts on electronic products, and videos where YouTubers introduce Black Friday & winter season shopping, products they buy, and discounts, and mostly explain them with the Black Friday concept, attract attention during this period.
As the New Year approaches, content that includes themes such as shopping, gifts, raffles and discounts for New Year's Eve and the New Year is attracting great interest. YouTube is being consulted on topics such as make-up, clothing, recipes, table decorations and decoration to prepare for the first days of the new year.