B2B brands: notoriety without depth is not enough to convince a professional
Posted: Sun Dec 22, 2024 5:01 am
A B2B brand is a mental meaning before, during and after the purchase, which has been generated by the sum of experiences that professionals in a market have felt at some point.
It is their property and, from the company, it can only be influenced by measuring it and understanding it as the long-term consequence of: strategic focus, decisions, effort and listening with facts taiwan telegram group link over time and not through advertising investments.
In B2B, the age of the company and its advertising investment are less and less influential, but rather the ability of companies to specialize in very specific segments with very specific value propositions. Let's not forget that we are looking to convince professionals who will know how to create their own criteria beyond just notoriety.
We were talking earlier about the importance of the brand message, especially in the first phases of contact with a potential B2B client. We called it “getting on the radar,” which is not the same as advertising.
It is their property and, from the company, it can only be influenced by measuring it and understanding it as the long-term consequence of: strategic focus, decisions, effort and listening with facts taiwan telegram group link over time and not through advertising investments.
In B2B, the age of the company and its advertising investment are less and less influential, but rather the ability of companies to specialize in very specific segments with very specific value propositions. Let's not forget that we are looking to convince professionals who will know how to create their own criteria beyond just notoriety.
We were talking earlier about the importance of the brand message, especially in the first phases of contact with a potential B2B client. We called it “getting on the radar,” which is not the same as advertising.