It is estimated that Methbot earned between 3 and 5 million dollars a day! How to protect your ads from PPC fraud? I can already say that it is not possible to completely avoid this problem, but there are ways to minimize your losses. Here are the main ways to do this: Honeypots: Through it, the ad servers use fake ads as bait to detect and expose the Bot, causing the IP to be blocked. Exclusion list: Having a exclusion list is a great option to block false clicks on your ads.
You can add IP addresses, websites and device IDs that are considered suspicious. Targeting: Target thailand phone number data your ads to exclude common geographic areas that regularly generate false clicks. Indicator analysis: Very drastic changes in your ad indicators can be a red flag for you. Be suspicious whenever you identify behaviors such as: Sudden increase in click-through rates, traffic spikes, increase in bounce rates, lower than normal dwell time, among other cases. Conclusion As I said at the beginning of the article, click fraud is nothing new.
ad platforms increase, criminals have evolved their ways of defrauding systems. Nowadays, due to privacy policies, Google faces several technological limitations to accurately detect what is actually coming from a browser or not. But one thing is certain. No matter the size of your budget or market, we are all vulnerable to this type of fraud. It is up to advertisers to be aware of this problem, monitor their indicators, take the necessary measures that are within their reach and charge Google and other platforms to evolve and block this type of online behavior.