The new trend of OMO in the retail industry creates a win-win situation for customers and brands
Posted: Tue Jan 21, 2025 5:22 am
No consumer wants to see a brand publishing ads on social media; on the contrary, consumers like to play games with brands online or watch behind-the-scenes footage of product production. Conversational marketing tools have greatly increased the convenience of such online interactions for marketers, so high-quality interactions have become one of the essential experience elements that customers expect.
Appier Holiday Promotion Tips: If you’re feeling overwhelmed right now, don’t worry, conversational marketing tools exist to take the pressure off you, not add to the burden. For example, Appier's BotBonnie conversational marketing platform provides a variety of ready-made interactive packages without writing any code, allowing marketers to adjust them according to their needs. Want to build a roulette game for your fans to play? BotBonnie can help you do that. Want to create a fun psychological quiz for your subscribers? Just leave it to BotBonnie.
Facing the busy year-end period, maybe your promotions have not yet bahrain phone number data been fully finalized, but if you are ready to launch the final sprint, Appier is happy to assist you, please contact us today .
Content_Blog_OMO in retail_Header_v03
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2 min read
customer interaction
customer experience
retail industry
AIXON
After the baptism of the Covid-19 epidemic, consumers' shopping habits have been significantly changed, and new zero-contact consumption methods have evolved; it has also prompted brand owners to start investing in online platform resources, overturning the previous focus on operations that only focused on physical consumption sites, and gradually developing The layout of online channels and even the integration of its channels are no longer limited to online malls or physical stores.
"Wherever the consumers are, the brand owners will appear in front of them." This is the only rule of business management to effectively expose brand information and find the right audience. However, to achieve its purpose, it can be divided into two levels: 1. How to find consumers, 2. What content and products are presented. Among them, retailers have the greatest impact. Who are the consumer groups who purchase goods in stores? What are the popular items? How to increase repurchase rate? And increase customer traffic? These are common questions. Let us find out for you the key to success in doubling your performance.
Appier Holiday Promotion Tips: If you’re feeling overwhelmed right now, don’t worry, conversational marketing tools exist to take the pressure off you, not add to the burden. For example, Appier's BotBonnie conversational marketing platform provides a variety of ready-made interactive packages without writing any code, allowing marketers to adjust them according to their needs. Want to build a roulette game for your fans to play? BotBonnie can help you do that. Want to create a fun psychological quiz for your subscribers? Just leave it to BotBonnie.
Facing the busy year-end period, maybe your promotions have not yet bahrain phone number data been fully finalized, but if you are ready to launch the final sprint, Appier is happy to assist you, please contact us today .
Content_Blog_OMO in retail_Header_v03
fb icon
twitter icon
linkedin icon
2 min read
customer interaction
customer experience
retail industry
AIXON
After the baptism of the Covid-19 epidemic, consumers' shopping habits have been significantly changed, and new zero-contact consumption methods have evolved; it has also prompted brand owners to start investing in online platform resources, overturning the previous focus on operations that only focused on physical consumption sites, and gradually developing The layout of online channels and even the integration of its channels are no longer limited to online malls or physical stores.
"Wherever the consumers are, the brand owners will appear in front of them." This is the only rule of business management to effectively expose brand information and find the right audience. However, to achieve its purpose, it can be divided into two levels: 1. How to find consumers, 2. What content and products are presented. Among them, retailers have the greatest impact. Who are the consumer groups who purchase goods in stores? What are the popular items? How to increase repurchase rate? And increase customer traffic? These are common questions. Let us find out for you the key to success in doubling your performance.