Smart Campaigns: Good News for Small Businesses
Posted: Tue Jan 21, 2025 5:22 am
Along with the name change, Google Ads is introducing the new Smart Campaigns . In short, they were designed to reduce the workload for companies when setting up campaigns, saving time and facilitating actions such as dynamically optimizing keywords or receiving phone calls. In other words, the idea is to use technology and resources to make entrepreneurs' lives easier.
Read also: 9 tips to improve the results of your Google Adwords campaign .
Watch the video below that presents Smart Campaigns school principals email list (to view the subtitles, simply activate the function and translate automatically):
Google Marketing platform: Tool integration
Google Marketing Platform is the union of two of the company's old tools , DoubleClick and Google Analytics 360. Within the platform, the user will find functions centralized in a single environment, such as Tag Manager 360, Display & Video 360, Analytics 360, among others.
Learn about the changes with Google Ads
The aim is to make life easier for professionals and integrate media and creative teams to provide a macro view of campaigns.
In this way, the tool brings together planning, execution, optimization and analysis in one place, simplifying ad management.
Read also: 9 tips to improve the results of your Google Adwords campaign .
Watch the video below that presents Smart Campaigns school principals email list (to view the subtitles, simply activate the function and translate automatically):
Google Marketing platform: Tool integration
Google Marketing Platform is the union of two of the company's old tools , DoubleClick and Google Analytics 360. Within the platform, the user will find functions centralized in a single environment, such as Tag Manager 360, Display & Video 360, Analytics 360, among others.
Learn about the changes with Google Ads
The aim is to make life easier for professionals and integrate media and creative teams to provide a macro view of campaigns.
In this way, the tool brings together planning, execution, optimization and analysis in one place, simplifying ad management.