Where do they spend their time? (Find the platforms, social networks or groups that you can connect with and build a relationship with)
What do they struggle with? (Research their pain points and the problems they struggle with that your product could solve)
What search terms do they use? (Find out the phrases and keywords they use to search for products so you can optimize your copy to organically attract them to your store.)
Describe the benefits of your brand
Today, brands frequently use similar tools to differentiate their products from their competitors in a crowded marketplace and emphasize the features that distinguish their brand and product from others.
Stand out for:
Use a slogan that expresses cmo email lists mission and values
Add another layer to your product or service that your competitors ignore
Highlighting the unique perspective of your products or services.
The optimal way to address these issues is through stories. As people, we remember and relate to others on an emotional level through storytelling more than through any other type of communication.
You need to communicate your brand story in a way that inspires trust in potential customers and gives them access to the inner soul of your company. So, share how you ended up building this startup. Why are you here? Why would someone choose to buy something from you?
These are questions every new visitor to your e-commerce website will ask. Customers generally want to get to know you, though some things can make them fall in love and buy before they even care about who you are.
Pro Tip: All of the answers should be incorporated into your branding strategy and help your business stand out from the competition. In the following steps, we’ll explore tactics like email marketing and content creation that can help you represent the benefits of your eCommerce store.
Create different types of content
Every e-commerce brand should be producing content on blogs, podcasts, or YouTube videos. Read that again.
Online presence is vital in today’s marketing world; content that can get through the screens of your potential customers can be a game-changer. As a brand, you need to produce content that is engaging and provides value to your potential customers.
The easiest way to do this is by creating a blog that educates your readers about your niche. You can add more channels to your brand strategy with podcasts or videos.