4 reasons to continue investing in Google Ads in 2022
Posted: Tue Jan 21, 2025 5:03 am
It is common to question the current efficiency of Google Ads, a platform launched over 20 years ago. Find out why you should continue investing.
Given the need to create strategies to boost companies' results in the digital universe, Google launched Google Ads in 2000. Or, formerly Google Adwords.
Since its first release, the paid advertising platform has been a market leader, as it has shown extremely positive results. To give you an idea, around one million companies use this method to attract new customers.
Despite becoming one of the most popular pay-per-click advertising options worldwide, it has only been around for over two decades. Here comes the question: is it still worth investing in Google Ads in 2022? It is a constant doubt, especially with the transformations in the digital landscape.
But the answer is very clear and explained by the following 4 reasons!
Google is the absolute leader
Google is by far the most popular and widely used search belize whatsapp data engine. It has over 3.5 billion users per day and approximately 1.2 trillion searches performed per year. Every second, 40,000 new searches are performed, which may be associated with the product or service that your company offers.
This means that it is still very valid to advertise with Google in 2022 and, in fact, this will not change any time soon. Including sponsored links in your marketing campaign is, indeed, an excellent idea.
Fast results
Professionals who do not adhere to the idea of pay-per-click advertising often say that the strategy is not worth it. This is because it is possible to direct traffic to a website with the same efficiency using SEO.
It is a fact that this technique is undoubtedly relevant and needs to be implemented. On the other hand, pay-per-click options, such as Google campaigns, generate very fast results. You can see the results practically instantly, while SEO is a long-term and rewarding effort. That is why the best processes use both.
Targeting power
Every business has bigger plans for their digital marketing campaigns and specific goals they want to achieve. Google Ads makes it easy to target your ads to a specific geographic area to attract local customers, for example. Or if you want to target a specific age group, that’s also possible.
This way, it becomes easier to increase your chances of attracting clicks. After all, segmentation allows the right people to see your products or services.
Given the need to create strategies to boost companies' results in the digital universe, Google launched Google Ads in 2000. Or, formerly Google Adwords.
Since its first release, the paid advertising platform has been a market leader, as it has shown extremely positive results. To give you an idea, around one million companies use this method to attract new customers.
Despite becoming one of the most popular pay-per-click advertising options worldwide, it has only been around for over two decades. Here comes the question: is it still worth investing in Google Ads in 2022? It is a constant doubt, especially with the transformations in the digital landscape.
But the answer is very clear and explained by the following 4 reasons!
Google is the absolute leader
Google is by far the most popular and widely used search belize whatsapp data engine. It has over 3.5 billion users per day and approximately 1.2 trillion searches performed per year. Every second, 40,000 new searches are performed, which may be associated with the product or service that your company offers.
This means that it is still very valid to advertise with Google in 2022 and, in fact, this will not change any time soon. Including sponsored links in your marketing campaign is, indeed, an excellent idea.
Fast results
Professionals who do not adhere to the idea of pay-per-click advertising often say that the strategy is not worth it. This is because it is possible to direct traffic to a website with the same efficiency using SEO.
It is a fact that this technique is undoubtedly relevant and needs to be implemented. On the other hand, pay-per-click options, such as Google campaigns, generate very fast results. You can see the results practically instantly, while SEO is a long-term and rewarding effort. That is why the best processes use both.
Targeting power
Every business has bigger plans for their digital marketing campaigns and specific goals they want to achieve. Google Ads makes it easy to target your ads to a specific geographic area to attract local customers, for example. Or if you want to target a specific age group, that’s also possible.
This way, it becomes easier to increase your chances of attracting clicks. After all, segmentation allows the right people to see your products or services.