Millennials, typically between the ages of 25 and 40, are particularly attracted to Starbucks’ focus on lifestyle and community. They value the experience of enjoying a beverage in a stylish, welcoming environment, making Starbucks a preferred choice for those who appreciate convenience and a little pampering in their daily routine. This group is also excited about the brand’s innovations, such as mobile ordering and personalization options, that cater to their busy, tech-savvy lifestyles.
Gen Z, ages 18 to 24 , is also drawn to Starbucks for a variety of reasons. This younger audience russia phone number data values social and environmental responsibility, which aligns with Starbucks’ commitment to ethical sourcing and sustainability. Surprisingly, despite Starbucks’ strong association with coffee, more than a third of regular customers report that they rarely or never drink coffee, or only occasionally. This trend is particularly evident among younger demographics, suggesting that coffee brands that offer decaffeinated beverages, food, and alternative options are successfully attracting a growing number of non-coffee drinkers.
Starbucks Target Market Analysis Market segmentation involves dividing a broad audience into distinct groups based on shared characteristics to better address their unique needs and preferences. Starbucks uses this approach to cater to its diverse customer base, using demographic, geographic, behavioral, and psychographic segmentation to effectively reach different audience segments. Demographic segmentation allows Starbucks to target both men and women, with a focus on professionals, students and families.