Digital marketing for companies: the way to sell more
Posted: Tue Jan 21, 2025 4:45 am
Discover the possibilities of digital marketing for companies and use the power of the internet to increase your business sales! Check it out!
At some point in the past, Bill Gates said, “In a few years, there will be two types of companies: those that do business online and those that are out of business.” And the fact is that this has been true for some time now. That’s why, in today’s article, we’ll talk about digital marketing for companies and why your business, regardless of whether it sells physical or digital products, needs to invest in efficient digital marketing actions to generate more leads, opportunities, and sales.
The Importance of Digital Marketing for Businesses
It doesn't matter if you own or run a large, medium or small company, all businesses (without exception) need to invest in marketing to attract more customers and make more sales. Experts and companies that promote training and development suggest that every business should invest at least 5% of its revenue in marketing. In other words, if a company makes R$100,000 per month, it needs to allocate R$5,000 to marketing actions.
You may have noticed that most of your business's target argentina whatsapp data audience, that is, people who have the ideal profile to consume your products or services, spend a good part of their day connected to the internet, whether through a computer, cell phone or tablet. Knowing this, digital media becomes a great ally in the customer acquisition process.
Furthermore, digital marketing brings incredible possibilities to measure your results and measure almost millimetrically the steps a person takes before buying a product or hiring a service.
Main Advantages of Digital Marketing for Companies
Among the main advantages of your company investing in digital marketing, we can mention:
online presence for your business: the internet removes all physical barriers that may exist and through it, people from all over the world can have access to your company. This way, it is possible to create a digital showcase with your products or services and whenever someone searches for something you offer, you can appear (naturally or sponsored), increasing your visibility without relying only on people from your city, state or region;
Communicate with your audience: whether through an email, contact form, chat system or even social media, it is now much easier to offer real-time support and contact to your audience. The greater the contact, the easier it is to resolve doubts and, most importantly, overcome objections that may arise at the time of purchase;
control over all stages of the purchasing journey: through digital tools and reports, it is possible to track the entire journey a person takes, from the moment they access your company's website, until the moment they fill out a quote form or complete an online purchase;
Brand strengthening (authority): when your company invests in different digital marketing fronts, your brand begins to gain more visibility and automatically becomes more recognized within your market niche. Imagine, for example, that you have an online flower shop and for several searches about flowers, your website appears in the search results. People who are interested in this topic will begin to see your brand as a constant presence within the niche, which generates more credibility and consequently more sales opportunities;
Lead base to offer your products or services: if you consistently invest in a lead generation strategy, you will be able to increase the number of people who can receive your content and offers by email each month. When the lead capture work is done correctly, you attract people who are genuinely interested in what your company has to offer. Therefore, having a base of potential customers to send communications to is an excellent way to increase your sales;
personalized communication: through special tool features and segmentations, it is possible to use personalized communication with your audience through digital marketing. For example, you can send an email marketing campaign to 5,000 people, addressing each of them by name, or even direct one ad only to women and another only to men. You can also create ads for people who are within a certain age range or in a certain region. All of this generates much more connection and makes your communication more exclusive, increasing your conversion rates;
Target audience segmentation: when you invest in a traditional form of advertising, such as billboards, magazines, or TV commercials, you only have an idea of the audience that will be impacted. For example, when advertising during half-time of a soccer match, the expectation is to impact (generally) a male audience that is over 18 years old. However, you cannot impact only this audience, considering that the match can be watched by children and women as well. However, with digital marketing, it is possible to specify exactly which audience will be impacted by a paid media campaign, and this is extremely powerful for your company. Drawing a parallel with traditional marketing, which would generate a greater return? Advertising your wedding dress company in a magazine that can be read by engaged people and anyone else, or creating an ad targeted only at people who are female and who have stated that they are in a serious relationship or engaged? Do you see the difference?
Now that you understand the importance of digital marketing for companies, as well as its main advantages, it's time to find out which channels and strategies can be used to give more visibility to your business on the internet.
At some point in the past, Bill Gates said, “In a few years, there will be two types of companies: those that do business online and those that are out of business.” And the fact is that this has been true for some time now. That’s why, in today’s article, we’ll talk about digital marketing for companies and why your business, regardless of whether it sells physical or digital products, needs to invest in efficient digital marketing actions to generate more leads, opportunities, and sales.
The Importance of Digital Marketing for Businesses
It doesn't matter if you own or run a large, medium or small company, all businesses (without exception) need to invest in marketing to attract more customers and make more sales. Experts and companies that promote training and development suggest that every business should invest at least 5% of its revenue in marketing. In other words, if a company makes R$100,000 per month, it needs to allocate R$5,000 to marketing actions.
You may have noticed that most of your business's target argentina whatsapp data audience, that is, people who have the ideal profile to consume your products or services, spend a good part of their day connected to the internet, whether through a computer, cell phone or tablet. Knowing this, digital media becomes a great ally in the customer acquisition process.
Furthermore, digital marketing brings incredible possibilities to measure your results and measure almost millimetrically the steps a person takes before buying a product or hiring a service.
Main Advantages of Digital Marketing for Companies
Among the main advantages of your company investing in digital marketing, we can mention:
online presence for your business: the internet removes all physical barriers that may exist and through it, people from all over the world can have access to your company. This way, it is possible to create a digital showcase with your products or services and whenever someone searches for something you offer, you can appear (naturally or sponsored), increasing your visibility without relying only on people from your city, state or region;
Communicate with your audience: whether through an email, contact form, chat system or even social media, it is now much easier to offer real-time support and contact to your audience. The greater the contact, the easier it is to resolve doubts and, most importantly, overcome objections that may arise at the time of purchase;
control over all stages of the purchasing journey: through digital tools and reports, it is possible to track the entire journey a person takes, from the moment they access your company's website, until the moment they fill out a quote form or complete an online purchase;
Brand strengthening (authority): when your company invests in different digital marketing fronts, your brand begins to gain more visibility and automatically becomes more recognized within your market niche. Imagine, for example, that you have an online flower shop and for several searches about flowers, your website appears in the search results. People who are interested in this topic will begin to see your brand as a constant presence within the niche, which generates more credibility and consequently more sales opportunities;
Lead base to offer your products or services: if you consistently invest in a lead generation strategy, you will be able to increase the number of people who can receive your content and offers by email each month. When the lead capture work is done correctly, you attract people who are genuinely interested in what your company has to offer. Therefore, having a base of potential customers to send communications to is an excellent way to increase your sales;
personalized communication: through special tool features and segmentations, it is possible to use personalized communication with your audience through digital marketing. For example, you can send an email marketing campaign to 5,000 people, addressing each of them by name, or even direct one ad only to women and another only to men. You can also create ads for people who are within a certain age range or in a certain region. All of this generates much more connection and makes your communication more exclusive, increasing your conversion rates;
Target audience segmentation: when you invest in a traditional form of advertising, such as billboards, magazines, or TV commercials, you only have an idea of the audience that will be impacted. For example, when advertising during half-time of a soccer match, the expectation is to impact (generally) a male audience that is over 18 years old. However, you cannot impact only this audience, considering that the match can be watched by children and women as well. However, with digital marketing, it is possible to specify exactly which audience will be impacted by a paid media campaign, and this is extremely powerful for your company. Drawing a parallel with traditional marketing, which would generate a greater return? Advertising your wedding dress company in a magazine that can be read by engaged people and anyone else, or creating an ad targeted only at people who are female and who have stated that they are in a serious relationship or engaged? Do you see the difference?
Now that you understand the importance of digital marketing for companies, as well as its main advantages, it's time to find out which channels and strategies can be used to give more visibility to your business on the internet.