7 digital marketing tips for e-commerce to sell more
Posted: Tue Jan 21, 2025 3:55 am
Digital marketing can reduce the number of abandoned shopping carts in e-commerce by qualifying leads and interacting with your audience. Learn the tips that lead to successful online sales.
In the world of e-commerce , everything can be explained by the performance of the cart. If it is full and your sales are completed, it is a sign of total success in the strategy. However, if the number of abandoned carts is high, a painful warning certainly echoes in the head of your manager.
According to E-commerce Trends 2018 , 97% of outlook email list consumers have already filled virtual shopping carts, but, for various reasons, did not complete the purchase .
If the volume of abandoned carts is also high in your business, it's time to revisit your planning and realign your digital marketing actions.
In this post, we’ve gathered some essential digital marketing tips , but we’ve gone a little further with some elements, so that they go beyond the basics. That’s what you were looking for for your e-commerce, right? So, read the post until the end!
1. Produce quality content for your leads
One of the most efficient digital marketing strategies is content production.
To do this, it is essential to create a blog and produce optimized content for your visitors and potential customers.
This means planning posts based on the journey the customer takes in their purchasing decision-making process.
This flow, or rather, sales funnel , will start with a large volume of content that sparks the interest of visitors, will move on to posts that will help the lead to make their considerations, and, finally, those that will provide final guidance for the purchase decision.
For example, it is quality content that organically attracts the public to the blog, and later, to the e-commerce . This happens because search engines value information that is more complete and relevant to their users.
In other words, good content is important to captivate blog visitors and also meet the requirements to have such posts in the top positions of search engine pages, such as Google.
Therefore, it is necessary to establish a publishing calendar, create a persona — a semi-fictional representation of potential customers , and then, considering this and other information that can help in the purchasing decision process, make regular posts.
2. Invest in CRO
If the goal is to improve online sales, you cannot leave Conversion Rate Optimization (CRO) out, after all, it makes sales more efficient and, consequently, ensures that their volume can be considerably increased.
For all this to happen, its principles are largely based on the analysis of indicators and customer behavior. Some essential steps in the process are:
collect information at all stages of the process, from creating the strategy, through its analysis in tests, to its improvements and monitoring of results;
In the world of e-commerce , everything can be explained by the performance of the cart. If it is full and your sales are completed, it is a sign of total success in the strategy. However, if the number of abandoned carts is high, a painful warning certainly echoes in the head of your manager.
According to E-commerce Trends 2018 , 97% of outlook email list consumers have already filled virtual shopping carts, but, for various reasons, did not complete the purchase .
If the volume of abandoned carts is also high in your business, it's time to revisit your planning and realign your digital marketing actions.
In this post, we’ve gathered some essential digital marketing tips , but we’ve gone a little further with some elements, so that they go beyond the basics. That’s what you were looking for for your e-commerce, right? So, read the post until the end!
1. Produce quality content for your leads
One of the most efficient digital marketing strategies is content production.
To do this, it is essential to create a blog and produce optimized content for your visitors and potential customers.
This means planning posts based on the journey the customer takes in their purchasing decision-making process.
This flow, or rather, sales funnel , will start with a large volume of content that sparks the interest of visitors, will move on to posts that will help the lead to make their considerations, and, finally, those that will provide final guidance for the purchase decision.
For example, it is quality content that organically attracts the public to the blog, and later, to the e-commerce . This happens because search engines value information that is more complete and relevant to their users.
In other words, good content is important to captivate blog visitors and also meet the requirements to have such posts in the top positions of search engine pages, such as Google.
Therefore, it is necessary to establish a publishing calendar, create a persona — a semi-fictional representation of potential customers , and then, considering this and other information that can help in the purchasing decision process, make regular posts.
2. Invest in CRO
If the goal is to improve online sales, you cannot leave Conversion Rate Optimization (CRO) out, after all, it makes sales more efficient and, consequently, ensures that their volume can be considerably increased.
For all this to happen, its principles are largely based on the analysis of indicators and customer behavior. Some essential steps in the process are:
collect information at all stages of the process, from creating the strategy, through its analysis in tests, to its improvements and monitoring of results;