With machine learning, we can also understand the history of goals and create more realistic and engaging objectives for each team member, in a personalized and progressive way. Imagine understanding that João has the potential to sell much more of a specific type of product than another, and personalizing the goal in a non-linear and automated way month by month. More precise and personalized goals inspire better results through belonging and engagement.”
Image recognition is an AI tool that can analyze visual content and identify objects, people, and other elements. In an incentive marketing program, image recognition can be used to identify employee or customer behavior and provide personalized incentives. For example, if an employee is frequently using a certain product or service, image nigeria whatsapp data recognition can be used to identify this behavior and provide incentives related to that product or service.
“In a trade marketing program, we implemented image recognition to create a standardized execution competition and model store to recognize shelf share, execution standards and help recognize, reward and share with the team the best practices of coworkers,” he says.
Engagement through content generation in Images and Videos
Many online tools are already making life easier and more agile for professionals in the creative market by using AI to generate content, translate texts, create subtitles, generate creative briefing ideas, and dub videos with a voice similar to the original and translated into several languages. The generation of images, videos, and 3D models is a reality, and these materials generated by AI can be final pieces or, at least, shortcuts for the creative process of creating campaigns.
“Given the above, AI tools can provide several benefits in developing an incentive marketing program for a large company. Using predictive analytics, natural language processing, chatbots, machine learning, and image recognition, companies can create personalized, efficient, and effective incentive programs that motivate and reward their employees and customers,” concludes Cristiano Miano.