Events, conventions and fairs: an opportunity for your sales that you should consider
Posted: Mon Jan 20, 2025 10:31 am
On October 6th, Social Selling Day 2022 will take place , a day in which to discover the keys and benefits of applying “social selling” to your sales strategy, taking advantage of tools such as LinkedIn and other digital channels as a competitive advantage for your sales teams.
You may not have thought about it, but these types of events, whether conferences, conventions or trade shows, are a great opportunity to network and increase your sales.
That's why today we want to talk about how you can make the most of these events to consolidate and expand your B2B business.
Why participate in events?
You should keep in mind that the connections you establish as a company at a conference, trade show or other event can easily turn into a long-term business relationship.
These types of events are often focused on a specific sector, for india whatsapp data example, technology, industry, health, among many others. They thus attract the attention of many companies, as they offer a good space to make themselves known and present their products in exactly the right circles.
Social Selling Day, for example, includes both presentations by sales experts and a networking space for companies. In other words, it offers a double opportunity for companies: to keep up to date with what is happening in the sector so as not to be left behind and at the same time to connect with the right people. People attend with a great willingness to make contacts.
This is therefore a golden opportunity for B2B businesses to generate leads. By putting companies in direct contact, the sales cycle is reduced by 50%.
SSD 2021 - CatalogPlayer
But to help you really take advantage of this opportunity, here's how to prepare for an event in a way that's positive for your business.
How to prepare for a trade show, in 4 steps:
Choose the right conference to attend
Although it is obvious that this should always be the first step, it is often the most complex. And at the same time, the most important.
Move in the right circles
First, a good way to choose the right event is to find out which ones your current clients or competitors attend.
You can check out these companies' blogs and social media sites like LinkedIn to find out what events they'll be attending, or ask them directly during visits as an informal part of the business relationship.
In this process, smart sales software can be a great ally, helping you maintain a good organization of your client portfolio. In B2B, although clients often have similarities between them, each one is unique. This type of software collects valuable information about each client, which allows you to offer a more segmented treatment and detect sales opportunities.
You can use this advantage to distinguish which type of business relationship is most beneficial to you and in which market niche it is worth expanding your presence. Take advantage of the good relationship with your clients to establish contact with potential clients in the same field and study which success stories can be a good example to present at events.
Plus, the statistics you can extract with smart sales software give you plenty of clues about the characteristics of your potential customers.
You may not have thought about it, but these types of events, whether conferences, conventions or trade shows, are a great opportunity to network and increase your sales.
That's why today we want to talk about how you can make the most of these events to consolidate and expand your B2B business.
Why participate in events?
You should keep in mind that the connections you establish as a company at a conference, trade show or other event can easily turn into a long-term business relationship.
These types of events are often focused on a specific sector, for india whatsapp data example, technology, industry, health, among many others. They thus attract the attention of many companies, as they offer a good space to make themselves known and present their products in exactly the right circles.
Social Selling Day, for example, includes both presentations by sales experts and a networking space for companies. In other words, it offers a double opportunity for companies: to keep up to date with what is happening in the sector so as not to be left behind and at the same time to connect with the right people. People attend with a great willingness to make contacts.
This is therefore a golden opportunity for B2B businesses to generate leads. By putting companies in direct contact, the sales cycle is reduced by 50%.
SSD 2021 - CatalogPlayer
But to help you really take advantage of this opportunity, here's how to prepare for an event in a way that's positive for your business.
How to prepare for a trade show, in 4 steps:
Choose the right conference to attend
Although it is obvious that this should always be the first step, it is often the most complex. And at the same time, the most important.
Move in the right circles
First, a good way to choose the right event is to find out which ones your current clients or competitors attend.
You can check out these companies' blogs and social media sites like LinkedIn to find out what events they'll be attending, or ask them directly during visits as an informal part of the business relationship.
In this process, smart sales software can be a great ally, helping you maintain a good organization of your client portfolio. In B2B, although clients often have similarities between them, each one is unique. This type of software collects valuable information about each client, which allows you to offer a more segmented treatment and detect sales opportunities.
You can use this advantage to distinguish which type of business relationship is most beneficial to you and in which market niche it is worth expanding your presence. Take advantage of the good relationship with your clients to establish contact with potential clients in the same field and study which success stories can be a good example to present at events.
Plus, the statistics you can extract with smart sales software give you plenty of clues about the characteristics of your potential customers.