Benefits of a CRM System
Posted: Mon Jan 20, 2025 10:22 am
Customer information can be managed centrally
Easier approach to customers
The information obtained from the above two points can be analyzed and visualized to enable efficient operation.
By implementing CRM, you can manage customer information in a centralized manner .
When considering how to approach customers, you can work with other departments, such as the marketing department and not just the sales department, to develop strategies.
If a problem arises with a customer, we can respond quickly because the entire team is aware of the information.
For example, if you link a successful sales pitch for a certain product to customer information, you can efficiently approach potential customers who are considering purchasing the same product.
Based on the analysis result that "customers who purchase product A tend to purchase product B," it is also possible to implement one-to-one marketing , which vnpay database introduces recommended products to each customer individually.
Disadvantages of CRM Systems
High implementation cost
Cost-effectiveness is hard to see
The downside is that it is difficult to gauge the cost-effectiveness .
Some companies are quick to give up on CRM, saying it doesn't have an immediate effect, but the purpose of CRM is not to increase sales in the first place.
The aim is to improve customer satisfaction by responding to customers promptly and appropriately .
Therefore, improving customer satisfaction can lead to increased sales by increasing the number of customers who continue to purchase products or use services.
However, it is difficult to directly link the introduction of a CRM system with increased sales.
"Introduction of a CRM system does not equal increased sales," but rather you should expect increased sales as a secondary effect.
Easier approach to customers
The information obtained from the above two points can be analyzed and visualized to enable efficient operation.
By implementing CRM, you can manage customer information in a centralized manner .
When considering how to approach customers, you can work with other departments, such as the marketing department and not just the sales department, to develop strategies.
If a problem arises with a customer, we can respond quickly because the entire team is aware of the information.
For example, if you link a successful sales pitch for a certain product to customer information, you can efficiently approach potential customers who are considering purchasing the same product.
Based on the analysis result that "customers who purchase product A tend to purchase product B," it is also possible to implement one-to-one marketing , which vnpay database introduces recommended products to each customer individually.
Disadvantages of CRM Systems
High implementation cost
Cost-effectiveness is hard to see
The downside is that it is difficult to gauge the cost-effectiveness .
Some companies are quick to give up on CRM, saying it doesn't have an immediate effect, but the purpose of CRM is not to increase sales in the first place.
The aim is to improve customer satisfaction by responding to customers promptly and appropriately .
Therefore, improving customer satisfaction can lead to increased sales by increasing the number of customers who continue to purchase products or use services.
However, it is difficult to directly link the introduction of a CRM system with increased sales.
"Introduction of a CRM system does not equal increased sales," but rather you should expect increased sales as a secondary effect.