Make good use of metrics

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“ This allows us to know how effective our efforts are and their relationship to the objective for which they were created. Whether it is creating a content agenda or a lead generation strategy, I recommend applying a SMART methodology, since the objectives must be consistent with the results. ” This is defined as follows:

Specific : A goal should refer to a concrete and tangible achievement. This network allows you to know real data about user or group profiles and thus, develop efforts that provide a higher return on investment.

Linkedin is not only a tool for job searching, it is also vp r d email lists used to promote your company or business. It allows you to carry out very specific B2B campaigns by: segmenting users according to their position, the size of the company where they work, and the type of industry. If you need to, you can even segment by specific companies.

We interviewed Damián Garza, Head of Operations at Olózfera . He tells us more about how to generate B2B leads on Linkedin and have more prospects interested in your company.
Measurable : What measurement tools will be used to determine whether the objective has been achieved or not.
Achievable : It is essential that the objectives present a realistic challenge.
Relevant : Objectives must be related to the company's overall goals and show a clear correlation
Time-bound : The duration of the marketing strategy must be clearly defined from the beginning.
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“ If the results of your strategy are not close to the objectives you had planned at the beginning , check if changes are necessary. For example, your results may be good, but you are comparing them with unrealistic objectives or based on non-existent data; it may also be that your objectives are well planned, but you have not optimized your strategy to meet them to the fullest.