Advantages of B2B Digital Marketing over traditional Offline Marketing
Posted: Mon Jan 20, 2025 10:01 am
As we mentioned at the beginning, the arrival of Web 2.0 allowed traditional marketing strategies to migrate to digital channels. Offline or traditional marketing is characterized by broadcasting its messages through conventional media such as printed newspapers/magazines, billboards on the streets, radio or television programs.
Online or digital marketing is characterized by the vp quality email lists use of platforms such as YouTube and social networks such as Facebook, LinkedIn or Instagram, as well as email and search engines such as Google or Bing.
If you are wondering which of these is better, below we show you the advantages that B2B digital marketing has over traditional marketing .
Audience segmentation
The Internet has allowed B2B marketing strategies to be targeted at more segmented audiences. Social media platforms and networks have managed to bring together millions of users from all over the world, which provides very diverse audiences.
This allows for two things: learning more about people's tastes, needs and interests, which in turn allows for the creation of different buyer personas who might be interested in the products or services of a certain brand and thus creating appropriate messages for each one.
Online or digital marketing is characterized by the vp quality email lists use of platforms such as YouTube and social networks such as Facebook, LinkedIn or Instagram, as well as email and search engines such as Google or Bing.
If you are wondering which of these is better, below we show you the advantages that B2B digital marketing has over traditional marketing .
Audience segmentation
The Internet has allowed B2B marketing strategies to be targeted at more segmented audiences. Social media platforms and networks have managed to bring together millions of users from all over the world, which provides very diverse audiences.
This allows for two things: learning more about people's tastes, needs and interests, which in turn allows for the creation of different buyer personas who might be interested in the products or services of a certain brand and thus creating appropriate messages for each one.