Modulation in marketing is used to achieve several key goals:
Posted: Mon Jan 20, 2025 9:50 am
Consider a company that is engaged in e-commerce. Modulation in their marketing strategy may include personalized advertising banners for different customer segments. For one segment, a banner with a discount offer on a certain product may be shown, and for another, a banner with new arrivals in a favorite category. This allows for the most efficient use of advertising resources and an increase in audience response.
Historical context
The term "modulation" originated in engineering disciplines such as electronic vietnam mobile number list systems and mechanics. In these fields, it described the process of changing parameters such as the amplitude or frequency of signals to suit the needs of the system.
In marketing, modulation began to develop with the growth of digital technologies and the emergence of online advertising. In the 2000s, with the development of online advertising and analytics, companies began to actively use modulation tools to improve the effectiveness of marketing campaigns. This allowed them to adapt advertising materials depending on user behavior on the site, which significantly increased the effectiveness of advertising.
With the development of big data and machine learning, marketing modeling has taken on a new form, becoming more intelligent and automatically adapting to changes in real time.
Practical application
improving user experience, increasing conversion, optimizing advertising campaigns. Let's look at some examples.
Content personalization
Historical context
The term "modulation" originated in engineering disciplines such as electronic vietnam mobile number list systems and mechanics. In these fields, it described the process of changing parameters such as the amplitude or frequency of signals to suit the needs of the system.
In marketing, modulation began to develop with the growth of digital technologies and the emergence of online advertising. In the 2000s, with the development of online advertising and analytics, companies began to actively use modulation tools to improve the effectiveness of marketing campaigns. This allowed them to adapt advertising materials depending on user behavior on the site, which significantly increased the effectiveness of advertising.
With the development of big data and machine learning, marketing modeling has taken on a new form, becoming more intelligent and automatically adapting to changes in real time.
Practical application
improving user experience, increasing conversion, optimizing advertising campaigns. Let's look at some examples.
Content personalization