Customer Data Management
Posted: Mon Jan 20, 2025 8:19 am
Finally, never forget that although in a data-driven culture, data is placed at the center of decisions, all care with customer information must be preserved to ensure security and reliability.
The new General Data Protection Law – LGPD, which aims to protect and guarantee users' privacy and freedom regarding personal and credit card data, for example, officially comes into force in August 2020 in Brazil.
With the LGPD, all data owners will have control over their journalist email list information and it will be the companies' obligation to inform the need to use this data and ensure that it will be used for specific purposes, complying with the obligations and rules imposed by the new law.
Any company that has an active CRM will need to align its data generation processes so that data-driven data is a concrete reference and not just a filter of random numbers.
These are measures that aim to increase reliability between users and companies that operate in online activity segments, enabling data to be used for a specific purpose without the owner feeling insecure about it.
Data-driven is here to stay and with it the promise of agility and process optimization in companies that care about the future and want to grow and occupy a prominent place — a competitive advantage that is worth the investment and dedication of the entire team.
If you liked this post and want to have access to content about marketing strategies and process improvement actions to ensure good results for the company, how about following us on social media. We are on Facebook , LinkedIn and Instagram !
Recapitulating the central idea of this content!
What is data-driven?
Data-driven is the understanding of data-oriented processes, that is, decisions that were previously made based on feelings or subjective certainties now consider the information produced by data generated on a large scale in day-to-day procedural routines.
The new General Data Protection Law – LGPD, which aims to protect and guarantee users' privacy and freedom regarding personal and credit card data, for example, officially comes into force in August 2020 in Brazil.
With the LGPD, all data owners will have control over their journalist email list information and it will be the companies' obligation to inform the need to use this data and ensure that it will be used for specific purposes, complying with the obligations and rules imposed by the new law.
Any company that has an active CRM will need to align its data generation processes so that data-driven data is a concrete reference and not just a filter of random numbers.
These are measures that aim to increase reliability between users and companies that operate in online activity segments, enabling data to be used for a specific purpose without the owner feeling insecure about it.
Data-driven is here to stay and with it the promise of agility and process optimization in companies that care about the future and want to grow and occupy a prominent place — a competitive advantage that is worth the investment and dedication of the entire team.
If you liked this post and want to have access to content about marketing strategies and process improvement actions to ensure good results for the company, how about following us on social media. We are on Facebook , LinkedIn and Instagram !
Recapitulating the central idea of this content!
What is data-driven?
Data-driven is the understanding of data-oriented processes, that is, decisions that were previously made based on feelings or subjective certainties now consider the information produced by data generated on a large scale in day-to-day procedural routines.