Ways to Reduce Cart Abandonment
Posted: Sun Dec 22, 2024 4:38 am
The main goal of any e-commerce business is to increase sales. It does everything in its power to increase the chances of making as many purchases as possible.
The important thing is to dedicate yourself to your potential clients from the moment they enter your website until they decide to buy your product.
Some of them will know immediately what they want. Some will change kuwait phone number search their minds repeatedly. And there are those who will decide to leave your website without taking any action.
Cart abandonment, i.e. a term used for visitors who decide to leave your website without completing a purchase, is the most common problem with online shopping.
There are many ways to reduce cart abandonment. We have selected the 5 most effective ones to help you contribute to the improvement of your website.
1. Create effective popups and use them on your website
Pop-ups are designed to grab your visitors’ attention quickly and keep them on your eCommerce website for a little longer.
These windows are usually easy to install and, in addition to being configured to appear at the right time, they can be interesting, creative and very attractive.
One of the tools that can help you create and implement this type of popup is poptin .
This tool is intended for online marketers, bloggers or e-commerce website owners who, among other things, want to use engaging pop-ups to reduce cart abandonment rates.
Poptin can also help you collect more leads, increase your subscriber count, and more.
You can show your customers the right message at the right time using custom popups and do it all very easily.
With the help of its drag-and-drop editor, you can adapt your popup to your website design by changing the color, size, adding or removing various elements, and the like.
reduce cart abandonment editor poptin
Additionally, you can use beautiful templates from their template library, and some types of popups you can create are:
Countdown pop-ups
Lightbox Popups
Sliding pop-ups
Full screen overlays
Top and bottom bars
social widgets
Ones that are especially important for reducing cart abandonment rates are exit-intent powered pop-ups .
Just at the moment when your visitors want to leave your website without making a purchase, this popup will appear with some attractive offer to make them reconsider.
They should be non-intrusive but interesting enough to get visitors to pay attention.
These interesting offers may be some of the following:
Offer to schedule a demo
Free shipping offer.
Offer a discount
Offer coupons
In less than a couple of minutes and without any coding knowledge, you can offer your customers something of value to encourage them to complete the purchase of products in their cart.
There is nothing easier and at the same time more effective, don't you think?
2. Develop a solid email marketing strategy to increase sales.
Just because they left your website and their cart without completing their purchase doesn't mean you should stop communicating with your potential customers.
Instead, you need to collect their email addresses and develop a strategy to change their minds and remind them what they're missing.
Abandoned cart emails are widely used because they can boost your revenue quite a bit.
To create an effective and engaging email, you should use some of the following tactics:
Add a CTA button and ask your visitors directly to return to their cart
Be specific and show them what they are missing if they don't come back and complete a purchase.
Add a sense of urgency
Keep it simple and don't include unnecessary information.
Personalize the email and let them connect with your brand
Remove any obstacles and make it easy for them to access the payment page directly via a link.
You can send multiple emails over a 7-day period, for example, and see how your customers respond and if any new purchases have been made.
It's also important to use humor in the subject line, and an example of this is how a store called Chubbies that sells beachwear does it with their emails:
poptin chubbies cart abandonment example
By using words like “Transportation” or “Teleportation,” this brand is trying to please its audience and make them feel like that is exactly what they should do.
You can also include testimonials in your email strategy and persuade your customers by showing them all the positive experiences other users had with your service or product.
Compel your visitors and remind them that they left something unfinished because although many businesses neglect email marketing, it is actually more than crucial if you want to make more money.
3. Enable push notifications and reach your customers even after they leave your website.
A push notification is a message that appears on your visitors' desktop or mobile devices and reminds them about their abandoned carts.
In addition to being reminders, these messages can inform your customers about promotions and even help them complete the delivery of their order.
When creating push notification messages, it is best to follow these important tips:
Choose carefully when is the optimal time to send them
Use geotargeting options to reach the right audience in the right place
Personalize your messages and show your customers that they are important to you
Test your messages and find out which type works best
Keep them short and to the point.
Use the cross-selling option and offer them some products that perfectly match the products they left in their carts. You can even try adding a discount like the famous brand HudaBelleza did :
The important thing is to dedicate yourself to your potential clients from the moment they enter your website until they decide to buy your product.
Some of them will know immediately what they want. Some will change kuwait phone number search their minds repeatedly. And there are those who will decide to leave your website without taking any action.
Cart abandonment, i.e. a term used for visitors who decide to leave your website without completing a purchase, is the most common problem with online shopping.
There are many ways to reduce cart abandonment. We have selected the 5 most effective ones to help you contribute to the improvement of your website.
1. Create effective popups and use them on your website
Pop-ups are designed to grab your visitors’ attention quickly and keep them on your eCommerce website for a little longer.
These windows are usually easy to install and, in addition to being configured to appear at the right time, they can be interesting, creative and very attractive.
One of the tools that can help you create and implement this type of popup is poptin .
This tool is intended for online marketers, bloggers or e-commerce website owners who, among other things, want to use engaging pop-ups to reduce cart abandonment rates.
Poptin can also help you collect more leads, increase your subscriber count, and more.
You can show your customers the right message at the right time using custom popups and do it all very easily.
With the help of its drag-and-drop editor, you can adapt your popup to your website design by changing the color, size, adding or removing various elements, and the like.
reduce cart abandonment editor poptin
Additionally, you can use beautiful templates from their template library, and some types of popups you can create are:
Countdown pop-ups
Lightbox Popups
Sliding pop-ups
Full screen overlays
Top and bottom bars
social widgets
Ones that are especially important for reducing cart abandonment rates are exit-intent powered pop-ups .
Just at the moment when your visitors want to leave your website without making a purchase, this popup will appear with some attractive offer to make them reconsider.
They should be non-intrusive but interesting enough to get visitors to pay attention.
These interesting offers may be some of the following:
Offer to schedule a demo
Free shipping offer.
Offer a discount
Offer coupons
In less than a couple of minutes and without any coding knowledge, you can offer your customers something of value to encourage them to complete the purchase of products in their cart.
There is nothing easier and at the same time more effective, don't you think?
2. Develop a solid email marketing strategy to increase sales.
Just because they left your website and their cart without completing their purchase doesn't mean you should stop communicating with your potential customers.
Instead, you need to collect their email addresses and develop a strategy to change their minds and remind them what they're missing.
Abandoned cart emails are widely used because they can boost your revenue quite a bit.
To create an effective and engaging email, you should use some of the following tactics:
Add a CTA button and ask your visitors directly to return to their cart
Be specific and show them what they are missing if they don't come back and complete a purchase.
Add a sense of urgency
Keep it simple and don't include unnecessary information.
Personalize the email and let them connect with your brand
Remove any obstacles and make it easy for them to access the payment page directly via a link.
You can send multiple emails over a 7-day period, for example, and see how your customers respond and if any new purchases have been made.
It's also important to use humor in the subject line, and an example of this is how a store called Chubbies that sells beachwear does it with their emails:
poptin chubbies cart abandonment example
By using words like “Transportation” or “Teleportation,” this brand is trying to please its audience and make them feel like that is exactly what they should do.
You can also include testimonials in your email strategy and persuade your customers by showing them all the positive experiences other users had with your service or product.
Compel your visitors and remind them that they left something unfinished because although many businesses neglect email marketing, it is actually more than crucial if you want to make more money.
3. Enable push notifications and reach your customers even after they leave your website.
A push notification is a message that appears on your visitors' desktop or mobile devices and reminds them about their abandoned carts.
In addition to being reminders, these messages can inform your customers about promotions and even help them complete the delivery of their order.
When creating push notification messages, it is best to follow these important tips:
Choose carefully when is the optimal time to send them
Use geotargeting options to reach the right audience in the right place
Personalize your messages and show your customers that they are important to you
Test your messages and find out which type works best
Keep them short and to the point.
Use the cross-selling option and offer them some products that perfectly match the products they left in their carts. You can even try adding a discount like the famous brand HudaBelleza did :