How to Write a Catchy Email Subject Line
Posted: Mon Jan 20, 2025 7:14 am
Another important element is segmentation. Emails sent to target groups with relevant content have a better Open Rate and CTR. Mailings that do not take into account the preferences and interests of recipients are more often ignored. A/B testing helps determine what works best for your audience. Change subject lines, preheaders, sending time and track the results to understand which elements improve the indicators.
Open and click-through rate benchmarks across industries
Open rate and click-through rate vary depending on the industry. The average Open Rate for all industries is considered to be 20-25%. However, even average figures can vary significantly in different areas. For example, for real estate and B2B services, the open rate of letters is usually higher - 30% and higher. This is due to a narrower audience and high interest in professional information.
In the e-commerce industry, the Open Rate is lower — about 15-20%. There is a lot of competition and frequent mailings, which means that users open emails less often. Click-through rate (CTR) also varies: in the B2B segment, it can reach 3-5%, while for retail, this figure is often no more than 2%.
It is also important to consider the format of the letters. Simple text letters can show a higher open rate than visually complex ones with lots of graphics. Users are more likely to click on clear and concise messages.
Launch personalized email newsletters with flexible user segmentation with Carrot quest.
Set up a newsletter in a visual editor and get your first applications within a 7-day trial.
Test Carrot quest
Your letter has landed in the client's inbox. A good start, but the problem is that most inboxes are overflowing with boring and similar letters. Your letter may simply get lost among them.
How to write an email subject line that stands out and encourages recipients to open your emails?
Experiment with email subject lines
The subject line is the first thing the recipient sees, so it’s important to make it catchy and interesting. Different types of subject lines work differently depending on the audience and the purpose of the email. Here are the main types of subject lines and examples of how to use them:
Interrogative . Stimulates interest and makes the list of italy cell phone number reader think. Examples: “How to improve support productivity: XShop case”, “How to choose the best tool for email marketing automation ?”. Such headlines make you want to find an answer.
Example of a question subject line
News. Works if the email contains updates or important events. Example: “Product Update: Chatbot, Webhooks, and Email Analytics,” “Insights: How Email Marketing Will Change in 2025.” They create a sense of urgency and relevance.
Example of a Newsletter Subject Line
With memes. They add lightness and stand out from the crowd. Example: “Boo! Scared? Don’t be afraid. This letter is about the most successful cases in 2024.” Humor helps create positive associations with the brand, but it’s important to consider the audience and the content they are used to.
Sample email subject with meme
Personalized . Attract attention by mentioning the recipient's name or details. Example: "Anna, you'll love our new offers," "Your personal checklist for increased efficiency." Personalization makes the letter more meaningful to the reader and increases the Open Rate several times.
In the Carrot quest mailing we use headings of different lengths and formats depending on the task of the letter. One of the most popular headings was "Whiz, and we collected 4 times more leads."
Open and click-through rate benchmarks across industries
Open rate and click-through rate vary depending on the industry. The average Open Rate for all industries is considered to be 20-25%. However, even average figures can vary significantly in different areas. For example, for real estate and B2B services, the open rate of letters is usually higher - 30% and higher. This is due to a narrower audience and high interest in professional information.
In the e-commerce industry, the Open Rate is lower — about 15-20%. There is a lot of competition and frequent mailings, which means that users open emails less often. Click-through rate (CTR) also varies: in the B2B segment, it can reach 3-5%, while for retail, this figure is often no more than 2%.
It is also important to consider the format of the letters. Simple text letters can show a higher open rate than visually complex ones with lots of graphics. Users are more likely to click on clear and concise messages.
Launch personalized email newsletters with flexible user segmentation with Carrot quest.
Set up a newsletter in a visual editor and get your first applications within a 7-day trial.
Test Carrot quest
Your letter has landed in the client's inbox. A good start, but the problem is that most inboxes are overflowing with boring and similar letters. Your letter may simply get lost among them.
How to write an email subject line that stands out and encourages recipients to open your emails?
Experiment with email subject lines
The subject line is the first thing the recipient sees, so it’s important to make it catchy and interesting. Different types of subject lines work differently depending on the audience and the purpose of the email. Here are the main types of subject lines and examples of how to use them:
Interrogative . Stimulates interest and makes the list of italy cell phone number reader think. Examples: “How to improve support productivity: XShop case”, “How to choose the best tool for email marketing automation ?”. Such headlines make you want to find an answer.
Example of a question subject line
News. Works if the email contains updates or important events. Example: “Product Update: Chatbot, Webhooks, and Email Analytics,” “Insights: How Email Marketing Will Change in 2025.” They create a sense of urgency and relevance.
Example of a Newsletter Subject Line
With memes. They add lightness and stand out from the crowd. Example: “Boo! Scared? Don’t be afraid. This letter is about the most successful cases in 2024.” Humor helps create positive associations with the brand, but it’s important to consider the audience and the content they are used to.
Sample email subject with meme
Personalized . Attract attention by mentioning the recipient's name or details. Example: "Anna, you'll love our new offers," "Your personal checklist for increased efficiency." Personalization makes the letter more meaningful to the reader and increases the Open Rate several times.
In the Carrot quest mailing we use headings of different lengths and formats depending on the task of the letter. One of the most popular headings was "Whiz, and we collected 4 times more leads."