Tips for generating a good user browsing experience
Posted: Mon Jan 20, 2025 7:10 am
A good user browsing experience is key to any native advertising strategy worth its salt.
Advertising should not be intrusive or annoying , but should be integrated naturally into the content so that the user does not perceive it as advertising. To achieve this, it is necessary to pay attention to the following aspects:
Format and editorial style
The format and editorial style of native marketing directors email list advertising must be consistent with the values and style of the platform on which it is integrated. Thus, advertising must respect the tone, voice and style of the platform and the content of the media or blog.
Furthermore, advertising content must be relevant, useful and of quality for the user, and must not be misleading or sensationalist. This will help achieve better integration and acceptance by the user.
Advertising space and saturation
Advertising space must be well defined and located so as not to negatively affect the user's browsing experience. Too many ads or poor placement of them can overwhelm the user and cause them to abandon the platform.
It is therefore important to find a balance between the number of ads and their placement so that the user does not feel invaded.
How to promote the same content natively
native advertising formats
A good strategy is to promote the same content through different native advertising formats, such as branded content, native display ads and content ads, adapting the content to each format.
In this way, the user will not perceive advertising as repetitive and boring, but rather as another option to access content that interests them. In addition, different platforms can be used to reach different audiences in a subtle and personalized way.
Advertising should not be intrusive or annoying , but should be integrated naturally into the content so that the user does not perceive it as advertising. To achieve this, it is necessary to pay attention to the following aspects:
Format and editorial style
The format and editorial style of native marketing directors email list advertising must be consistent with the values and style of the platform on which it is integrated. Thus, advertising must respect the tone, voice and style of the platform and the content of the media or blog.
Furthermore, advertising content must be relevant, useful and of quality for the user, and must not be misleading or sensationalist. This will help achieve better integration and acceptance by the user.
Advertising space and saturation
Advertising space must be well defined and located so as not to negatively affect the user's browsing experience. Too many ads or poor placement of them can overwhelm the user and cause them to abandon the platform.
It is therefore important to find a balance between the number of ads and their placement so that the user does not feel invaded.
How to promote the same content natively
native advertising formats
A good strategy is to promote the same content through different native advertising formats, such as branded content, native display ads and content ads, adapting the content to each format.
In this way, the user will not perceive advertising as repetitive and boring, but rather as another option to access content that interests them. In addition, different platforms can be used to reach different audiences in a subtle and personalized way.