4. Deep dive into their marketing strategy.
Posted: Mon Jan 20, 2025 6:44 am
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Considered one of the best project management tools, with a slightly more robust feature set compared to competitors.
While the first few steps will tell you what you can improve in your core product or service, you also need to find how competitors market their products.
You need to deep-dive into their marketing strategies ecuador whatsapp number database to learn how they approach buyers. I analyze every marketing channel, then note my observations on how they speak to their audience and highlight their brand personality.
Here are a few key marketing channels to explore:
Website. Analyze the website structure and copy to understand their positioning and brand voice.
Email. Subscribe to emails to learn their cadence, copywriting style, content covered, and other aspects.
Paid ads. Use tools like Ahrefs and Semrush to find if any competitor is running paid ads on search engines.
Thought leadership. Follow a brand’s thought leadership efforts with content assets like podcasts, webinars, courses, and more.
Digital PR. Explore whether a brand is investing in digital PR to build buzz around its business and analyze its strategy.
Social media. See how actively brands use different social channels and what kind of content is working best for them.
Partnerships. Analyze high-value partnerships to see if brands work closely with any companies and mutually benefit each other.
You can create a detailed document capturing every detail of a competitor’s marketing strategy. This will give you the right direction to plan your marketing efforts.
Live chat
Phone support
Ticket-based support
Tutorials in Asana Academy
Knowledge base and community forum
Brand Reputation
Considered one of the best project management tools, with a slightly more robust feature set compared to competitors.
While the first few steps will tell you what you can improve in your core product or service, you also need to find how competitors market their products.
You need to deep-dive into their marketing strategies ecuador whatsapp number database to learn how they approach buyers. I analyze every marketing channel, then note my observations on how they speak to their audience and highlight their brand personality.
Here are a few key marketing channels to explore:
Website. Analyze the website structure and copy to understand their positioning and brand voice.
Email. Subscribe to emails to learn their cadence, copywriting style, content covered, and other aspects.
Paid ads. Use tools like Ahrefs and Semrush to find if any competitor is running paid ads on search engines.
Thought leadership. Follow a brand’s thought leadership efforts with content assets like podcasts, webinars, courses, and more.
Digital PR. Explore whether a brand is investing in digital PR to build buzz around its business and analyze its strategy.
Social media. See how actively brands use different social channels and what kind of content is working best for them.
Partnerships. Analyze high-value partnerships to see if brands work closely with any companies and mutually benefit each other.
You can create a detailed document capturing every detail of a competitor’s marketing strategy. This will give you the right direction to plan your marketing efforts.