How to Do Social Media Right: 5 Tips
Posted: Mon Jan 20, 2025 6:42 am
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.
I just finished the “Social Media: Do or Die” panel here at the Inc. tunisia whatsapp number database 500|5000 conference. It was awesome. I’ve been looking forward to this because VerticalResponse has a social media product and we’re always educating our small business customers about the importance of social media. I was hoping to get some fresh insights.
The panelists were a fun bunch and included Jen Rubio, head of social media at Warby Parker Eyewear; Aaron Aders, co-founder and market research director at SlingshotSEO; and Dave Kerpen, co-founder and CEO of Likeable. The panel was moderated by Howard Greenstein, Inc.com columnist and marketing technology strategist and president at The Harbrooke Group.
Now, on to the good stuff. Here’s what I think were the important points from the panel discussion:
1. Being small is a good thing.
Small businesses have an advantage when using social media because of their speed to market against the big guys; they have less legal hoopla and more time interacting with their followers.
2. Social isn’t just for communicating to the public.
Social media is more than just for sales and marketing; it could be a valuable tool for internal communications, too. Software like Yammer can help you set up an internal social network for your business.
3. Don’t try to be everywhere at once.
Figure out which social network has the most impact for your customers and focus on that network. It’s better to excel in one and establish a strong, meaningful community than to be half-ass in several. (My word, not theirs!)
I just finished the “Social Media: Do or Die” panel here at the Inc. tunisia whatsapp number database 500|5000 conference. It was awesome. I’ve been looking forward to this because VerticalResponse has a social media product and we’re always educating our small business customers about the importance of social media. I was hoping to get some fresh insights.
The panelists were a fun bunch and included Jen Rubio, head of social media at Warby Parker Eyewear; Aaron Aders, co-founder and market research director at SlingshotSEO; and Dave Kerpen, co-founder and CEO of Likeable. The panel was moderated by Howard Greenstein, Inc.com columnist and marketing technology strategist and president at The Harbrooke Group.
Now, on to the good stuff. Here’s what I think were the important points from the panel discussion:
1. Being small is a good thing.
Small businesses have an advantage when using social media because of their speed to market against the big guys; they have less legal hoopla and more time interacting with their followers.
2. Social isn’t just for communicating to the public.
Social media is more than just for sales and marketing; it could be a valuable tool for internal communications, too. Software like Yammer can help you set up an internal social network for your business.
3. Don’t try to be everywhere at once.
Figure out which social network has the most impact for your customers and focus on that network. It’s better to excel in one and establish a strong, meaningful community than to be half-ass in several. (My word, not theirs!)