How to create an affiliate campaign?
Posted: Mon Jan 20, 2025 6:17 am
Affiliation has become an omnipresent phenomenon. The Internet is full of them. What are the mechanisms for using affiliation correctly? And how do you launch an affiliate campaign ?
What is affiliation?
Definition of affiliation
Affiliation is a practice launched in the United States by Amazon in 1996. It is a partnership between:
On the one hand, the advertising website, also called affiliate, whose objective is to promote its products, services or brand.
On the other hand, there is the publisher's website, also called affiliate, whose objective is to bring sales, registrations or traffic to the affiliate.
Distribution of benefits among members
The affiliate relationship is based on the principle of profit italy whatsapp data sharing: the affiliate receives a commission based on his contribution. This principle has become a cornerstone of the digital sector. Popular among pure operators, it is at the heart of their strategy. As for publishers, it is what allows bloggers in particular to monetize their sites.
The different reciprocity regimes of membership campaigns
Three units of measurement stand out:
CPA: Cost per Action, based on the number of clicks. These clicks may, for example, have resulted in the acquisition of a new customer or the completion of an order.
CPC: Cost per click, also known as double click or CPV (Cost per visitor). In this case, the base is expanded to include all traffic generated by the link.
CPL: Cost per Lead, for links that lead visitors to subscribe to a mailing list, answer online questions, or fill out a form.
Using Affiliation for Your Business
The objectives of an affiliate campaign
For advertisers, the mechanisms enabled by affiliation offer a relevant response to a series of challenges, such as:
make oneself known ;
promote your experience
generate new contacts
reach potential customers
attract new customers.
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An attractive cost-opportunity relationship
For the advertiser, the return on investment (ROI) of an affiliate campaign is immediately high, as it generates very few costs and is based on quantified variables. It is therefore an excellent way to promote your website while seeking to maximize your conversion rate.
The affiliate link and its multiple forms
The affiliate link can be textual or visual. Your affiliates can talk about you in an article or on a page of their site, or through visual media such as advertising banners and web inserts.
What is affiliation?
Definition of affiliation
Affiliation is a practice launched in the United States by Amazon in 1996. It is a partnership between:
On the one hand, the advertising website, also called affiliate, whose objective is to promote its products, services or brand.
On the other hand, there is the publisher's website, also called affiliate, whose objective is to bring sales, registrations or traffic to the affiliate.
Distribution of benefits among members
The affiliate relationship is based on the principle of profit italy whatsapp data sharing: the affiliate receives a commission based on his contribution. This principle has become a cornerstone of the digital sector. Popular among pure operators, it is at the heart of their strategy. As for publishers, it is what allows bloggers in particular to monetize their sites.
The different reciprocity regimes of membership campaigns
Three units of measurement stand out:
CPA: Cost per Action, based on the number of clicks. These clicks may, for example, have resulted in the acquisition of a new customer or the completion of an order.
CPC: Cost per click, also known as double click or CPV (Cost per visitor). In this case, the base is expanded to include all traffic generated by the link.
CPL: Cost per Lead, for links that lead visitors to subscribe to a mailing list, answer online questions, or fill out a form.
Using Affiliation for Your Business
The objectives of an affiliate campaign
For advertisers, the mechanisms enabled by affiliation offer a relevant response to a series of challenges, such as:
make oneself known ;
promote your experience
generate new contacts
reach potential customers
attract new customers.
tile banner
An attractive cost-opportunity relationship
For the advertiser, the return on investment (ROI) of an affiliate campaign is immediately high, as it generates very few costs and is based on quantified variables. It is therefore an excellent way to promote your website while seeking to maximize your conversion rate.
The affiliate link and its multiple forms
The affiliate link can be textual or visual. Your affiliates can talk about you in an article or on a page of their site, or through visual media such as advertising banners and web inserts.