What is Facebook?
Facebook is a social media network that connects people worldwide through an online platform. By sharing content like text status posts, images, videos, and external links like blog posts, Facebook users can contribute ideas and join conversations with others who share the same or different interests. It also offers groups, events, a marketplace, and live streaming.
In addition to sharing their own ideas, users can engage with the content others share on Facebook with likes, comments, shares, and reactions such as a laugh, disapproval, and even a hug.
Facebook works similarly for marketing, except businesses have Facebook Pages, not profiles like individual users do. Businesses can use their Facebook Pages to engage with existing customers, target new customers, and administer customer support.
Why use Facebook?
We all likely know the stature of Facebook, but does it live up to the hype? For marketers, it certainly does. Let’s break down some of its biggest benefits.
It’s cost efficient.
Anyone with internet and an email address can sign up denmark whatsapp number database for Facebook and take advantage of Pages, Groups, Events, Marketplace, and everything else it offers.
It’s free and fairly easy, but optimizing it for business does take a bit more time and attention.
Screenshot showing the sign up form on Facebook
Learn more about setting up a Facebook Page in The Ultimate Guide to Facebook Marketing.
Screenshot showing the reactions options on Facebook
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