Social Media Mentions/Engagement
Posted: Mon Jan 20, 2025 6:07 am
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Registrations and Check-ins
Not everyone who registers for your event will attend. So, make sure to compare your registrations to your actual attendance and consider reaching out to a few who registered but didn’t check in.
Take a look at your registration data to see when the most and fewest tickets were purchased, what kinds of tickets were purchased, and if you offered a variety of ticket packages or options.
Revenue and Cost-to-Revenue Ratio
If your event requires a paid ticket, gross revenue is an important measure of success.
How much money did your event bring in? How does czech republic whatsapp number database that amount compare to what you spent on the event?
This comparison will help you better understand the value of your event and the resources offered. Events are expensive, but they’re not worth going into debt for.
How often was your event discussed on social media? What was the general consensus around the event? Did your attendees share content that engaged non-attendees?
In today’s digital world, social media is a great measure of event success and reach. Take a look at your event mentions on Facebook, X, Instagram, and more.
I’m a big fan of using event hashtags (both professionally and personally) to keep attendee content easy to find, share, and, in this case, measure.
Pro tip: If you’re a HubSpot user, you can set up streams in your social inbox to monitor your specific event hashtag or handle mentions. This makes engaging and resharing content much easier.
Learn more
Registrations and Check-ins
Not everyone who registers for your event will attend. So, make sure to compare your registrations to your actual attendance and consider reaching out to a few who registered but didn’t check in.
Take a look at your registration data to see when the most and fewest tickets were purchased, what kinds of tickets were purchased, and if you offered a variety of ticket packages or options.
Revenue and Cost-to-Revenue Ratio
If your event requires a paid ticket, gross revenue is an important measure of success.
How much money did your event bring in? How does czech republic whatsapp number database that amount compare to what you spent on the event?
This comparison will help you better understand the value of your event and the resources offered. Events are expensive, but they’re not worth going into debt for.
How often was your event discussed on social media? What was the general consensus around the event? Did your attendees share content that engaged non-attendees?
In today’s digital world, social media is a great measure of event success and reach. Take a look at your event mentions on Facebook, X, Instagram, and more.
I’m a big fan of using event hashtags (both professionally and personally) to keep attendee content easy to find, share, and, in this case, measure.
Pro tip: If you’re a HubSpot user, you can set up streams in your social inbox to monitor your specific event hashtag or handle mentions. This makes engaging and resharing content much easier.