Quid pro quo: the power of co-marketing
Posted: Sun Dec 22, 2024 4:29 am
Throughout history there have always been famous alliances or unions, and all of them have had a common goal: to sell or win. Digital marketing is no exception, and that is why the idea of co-marketing was created . This term should not be confused with co-branding.
What is the difference between co-marketing and co-branding?
Co-branding is the union of two brands so that together they can create a new italy business mailing list service or product , while co-marketing is the merger between two brands to create a promotion or strategic alliance.
“Two heads are better than one” and “unity is strength” are well-known phrases, but you need humility to really understand them.
In any kind of interaction, there is always one brand that seeks to dominate another, one country that seeks to dominate another. Like the historical relationship between Russia and the US: two equally powerful countries that have always sought to dominate each other. Imagine if they were to join forces, if they joined forces… together they could dominate the world.
But there are those who have sought out their peers - not necessarily nemeses - to join, and not only in digital marketing , but in any field.
Famous duets
In the music world, two artists of the same calibre have always teamed up to increase sales of records and concert tickets. Let's look at some examples.
Michael Jackson and Paul McCartney released the hit “Say Say Say”; Cher and Sonny “I got you, babe”; Bob Dylan and Johnny Cash “Girl From The North Country”; et al.
All of those songs were at the top of the charts at one time and for a long time.
Movie Superpower
The most iconic unions in cinema are those of superheroes. Comic book fans are devoted followers of the subject. There are heated discussions about who is better, Batman, Spiderman or Superman.
When comic books are brought to the big screen, fans are the most merciless critics. The vast majority of fans will tell you that these movies are failures, but of course, they went to see them all… Film directors have carried that fanaticism into shocking unions like “The Avengers,” where several superheroes come together, earning exorbitant amounts in ticket sales at the cinema and around the world.
And what about marketing?
In the area of marketing and advertising, there have been historic campaigns that have remained in the minds of consumers. In 2015, when Coca Cola was celebrating its 100th anniversary, it joined forces with McDonald's, and together they created an interactive digital marketing campaign in which drinks were given away.
Virgin America and Netflix joined forces in a campaign called #NetflixOnboard . Virgin America flights offered free Netflix to passengers. There were even ads for shows like “House of Cards” on their planes.
Another great partnership was Airbnb with the Art Institute of Chicago . The two came together to host an exhibition of Van Gogh paintings.
The famous museum opened a Van Gogh exhibition titled “Bedrooms,” and Airbnb opened a room identical to the painter’s famous painting, “The Bedroom in Arles,” and they came together in a fusion that can only be described as brilliant.
What is the difference between co-marketing and co-branding?
Co-branding is the union of two brands so that together they can create a new italy business mailing list service or product , while co-marketing is the merger between two brands to create a promotion or strategic alliance.
“Two heads are better than one” and “unity is strength” are well-known phrases, but you need humility to really understand them.
In any kind of interaction, there is always one brand that seeks to dominate another, one country that seeks to dominate another. Like the historical relationship between Russia and the US: two equally powerful countries that have always sought to dominate each other. Imagine if they were to join forces, if they joined forces… together they could dominate the world.
But there are those who have sought out their peers - not necessarily nemeses - to join, and not only in digital marketing , but in any field.
Famous duets
In the music world, two artists of the same calibre have always teamed up to increase sales of records and concert tickets. Let's look at some examples.
Michael Jackson and Paul McCartney released the hit “Say Say Say”; Cher and Sonny “I got you, babe”; Bob Dylan and Johnny Cash “Girl From The North Country”; et al.
All of those songs were at the top of the charts at one time and for a long time.
Movie Superpower
The most iconic unions in cinema are those of superheroes. Comic book fans are devoted followers of the subject. There are heated discussions about who is better, Batman, Spiderman or Superman.
When comic books are brought to the big screen, fans are the most merciless critics. The vast majority of fans will tell you that these movies are failures, but of course, they went to see them all… Film directors have carried that fanaticism into shocking unions like “The Avengers,” where several superheroes come together, earning exorbitant amounts in ticket sales at the cinema and around the world.
And what about marketing?
In the area of marketing and advertising, there have been historic campaigns that have remained in the minds of consumers. In 2015, when Coca Cola was celebrating its 100th anniversary, it joined forces with McDonald's, and together they created an interactive digital marketing campaign in which drinks were given away.
Virgin America and Netflix joined forces in a campaign called #NetflixOnboard . Virgin America flights offered free Netflix to passengers. There were even ads for shows like “House of Cards” on their planes.
Another great partnership was Airbnb with the Art Institute of Chicago . The two came together to host an exhibition of Van Gogh paintings.
The famous museum opened a Van Gogh exhibition titled “Bedrooms,” and Airbnb opened a room identical to the painter’s famous painting, “The Bedroom in Arles,” and they came together in a fusion that can only be described as brilliant.