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It should be no surprise that Martha Stewart is a master of that.

Posted: Mon Jan 20, 2025 5:48 am
by hoxesi8100@
As people find your video on their newsfeeds or see the notification in the app, they‘ll join in gradually. So, to catch people up, you’ll want to reintroduce yourself a second, third, and even fourth time.

Cosmetics brand Benefit does a great job with this for the first few minutes of its broadcast:


5. Lean into popular topics.
Not sure what to talk about it when you go live? According to Statista the most popular types of live streaming videos in the United States are those related to breaking news.

As a business, you can monitor industry news and respond or add to the conversation on Facebook Live.

Graph showing the most popular categories of live-streamed videos in the United States

Other popular options include humorous videos and how-to’s.

6. Make the video visually engaging.
You have to be visually engaging — not just at the very beginning of croatia whatsapp number database your broadcast (although that'll be important for when folks view the video later), but throughout the video as more and more people join in.



I love the colorful graphic she starts her video with (which also acts as its thumbnail) and the stylish set on which the broadcast takes place. She uses a variety of props and angles to keep the video interesting.

The more visually engaging you can be, the more you can entice people to stick around and really focus.